Carlo Rino, the renowned Malaysian fashion leatherwear and accessories brand, proudly unveils its highly anticipated Merdeka and Malaysia Day campaign, ‘Lambaian Bayu, Sinar Kebangsaan.’ Fronted by popular Malaysian actress Tracie Sinidol, the campaign celebrates national unity, self-expression and the harmonious bond connecting all Malaysians from Peninsular to East Malaysia as one nation.
The theme, ‘Lambaian Bayu, Sinar Kebangsaan’ (Radiant Breeze, National Light), pays homage to the iconic breeze (bayu) of Sabah, reflecting Tracie’s roots while weaving a narrative of collective pride, grace and strength (sinar kebangsaan) across the entire nation. Through a curated line of chic handbags, statement footwear and versatile accessories, Carlo Rino encourages modern Malaysian women to step out with confidence and showcase their unique sense of style while honouring their shared heritage on Malaysia’s 69th National Day celebration.
“Merdeka and Malaysia Day are moments of unity, pride and shared celebration. With ‘Lambaian Bayu, Sinar Kebangsaan,’ we want a campaign that goes beyond fashion, one that resonates deeply with every Malaysian. Having Tracie Sinidol lead this journey brings an authentic, youthful and vibrant energy that perfectly embodies the modern Malaysian woman,” said Dato’ Sri William Chiang, Group Managing Director of Carlo Rino.
Speaking on her collaboration with the brand, Tracie Sinidol expressed her excitement, “Being part of this campaign is deeply personal for me. ‘Lambaian Bayu’ reminds me of home, while ‘Sinar Kebangsaan’ represents the bright, unified spirit of our nation. It is an honor to stand as the ambassador for Carlo Rino as we celebrate our rich culture, diversity and togetherness through fashion this Merdeka and Malaysia Day.”
The campaign showcases a range of versatile pieces designed for everyday elegance and festive celebrations that embody Carlo Rino’s signature blend of soft texture, contemporary silhouettes, functional craftsmanship and effortless elegance. Designed for the stylish and modern Malaysian woman, the collection moves seamlessly from everyday moments to festive celebrations that reflect the diverse and vibrant spirit of Malaysia.
The “Lambaian Bayu, Sinar Kebangsaan” campaign will roll out this August through Merdeka and Malaysia Day celebrations, with the collection available across all Carlo Rino boutique stores nationwide and online at the official store. Malaysians can look forward to more campaign moments, new designs and stories that celebrate the pride, unity as well as diversity of the nation throughout this period.
To explore the campaign, promotional offers and exclusive behind-the-scenes content featuring Tracie Sinidol, visit www.carlorino.net or follow Carlo Rino on Instagram at @carlorino and TikTok at @carlorino_official.
