“Excellent choice, Mr. Bond.”
Belvedere, the world’s original luxury vodka has collaborated with Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment to promote the highly anticipated 24th instalment of the James Bond series, “Spectre” which is due for global release on November 6th, 2015.
Belvedere’s “Spectre” marketing program will feature a global advertising and wide range of promotion as well as activation rights around the film. The marketing campaign will launch as of February 2015, with a strong focus of efforts across multiple countries. Belvedere makes for the vodka of choice for tastemakers who Know the Difference, echoing award-winning campaign promoting knowledgeable choices.
President of Belvedere Vodka, Charles Gibb states: “James Bond is recognised as the most admired and influential tastemaker in the world. We’re delighted that Belvedere will be partnering with “Spectre”, our largest global partnership to date.”
Dwight Caines, president of Theatrical Marketing for Sony Pictures, said: “James Bond’s cool attitude and stylish sophistication have always gone hand-in-hand with his choice of vodka martini. Belvedere is a perfect match.”
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