From hiking trails to city streets, Salomon sneakers have become a favourite among fashion lovers. Now, BLACKPINK’s Jisoo is giving the popular footwear a winter-ready makeover as the face of the brand’s latest campaign.
The singer and Salomon global ambassador stars in the brand’s Fall/Winter 2026 “In the Open” campaign, bringing together outdoor performance, everyday comfort, and street style. Short in South Korea, the campaign marks Jisoo’s first global campaign for Salomon since becoming its ambassador earlier this year.
Jisoo Brings Outdoor Fashion To The City
Salomon may have started as a brand known for technical hiking shoes, but its sneakers have since found their way into everyday fashion. From outdoor adventures to casual city outfits, the brand has become a familiar name among those who love practical yet stylish footwear.
For its latest campaign, Salomon brings these two worlds together with Jisoo photographed against a grassy landscape and a hazy city skyline.
The setting reflects the idea behind “In the Open,” showing how outdoor footwear can fit naturally into everyday city life.
Jisoo also shared why the brand suits her personal lifestyle, explaining she prefers light and comfortable movement throughout her day.
Three Sneakers To Take You Through Winter
XT-6 Protective: One of the three silhouettes featured in the new winter capsule, bringing Salomon’s outdoor-inspired design into colder weather.
XT-Whisper Gore-Tex: A winter-ready addition to the collection that combines the brand’s technical footwear roots with everyday style.
XT-4 OG Gore-TEX: Another outdoor-inspired silhouette designed for those who want to stay comfortable without compromising their look.
The collection continues Salomon’s approach of combining performance footwear with fashion, making its sneakers an option for both outdoor activities and city life.
A Campaign That Feels Close To Home
With the campaign photographed in South Korea, Jisoo brings a familiar setting to her first global Salomon campaign. The singer previously shared that she enjoys spending her free time in Seoul visiting restaurants, discovering small cafes and listening to music. She also appreciates quieter days when she can simply relax and do nothing.
That relaxed approach fits naturally with the campaign’s focus on comfortable movement and footwear that can take you from one part of your day to another.
For fans looking to add a little Jisoo-inspired style to their wardrobe, Salomon’s Fall/Winter 2026 “In the Open” capsule launches globally on 7th October at salomon.com.
