Renowned singer-songwriter and member of K-pop girl group BLACKPINK, Jennie is back with another venture. This time, the star has teamed up with Ray-Ban and Ray-Ban Meta as their newest global ambassador. Equally acclaimed for her timeless sense of style as much as her unique talent, she’s a living embodiment of the brand’s DNA.
“I’m really happy to be partnering with Ray-Ban – it felt natural from the beginning,” says Jennie. “To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that.”
The latest campaign captures Jennie’s radical aesthetic, expressive energy, and fearless sense of self. A nod to her stage name, Jennie Ruby Jane, the visuals for Ray-Ban are brazen yet minimal, rich with hints of deep red. Meanwhile, the Ray-Ban Meta campaign casts her soft blue hues showcasing styles that match Jennie’s unfiltered confidence.
Jennie appears in ’90s-inspired wrap shields, vintage influenced metal frames, and retro cat-eye silhouettes. Each design supports all-day wear, focusing on comfort and usability. The “Mantra” singer brings a clear voice to the collaboration, shaping how the brand communicates ideas around confidence, style, and everyday expression.
These styles are available for purchase in Ray-Ban stores, EssilorLuxottica retail locations including Sunglass Hut, and select optical retail partner stores in Malaysia.
