Drawing on over 250 years of mastery in both orthopaedics and shoemaking, BIRKENSTOCK introduces its new “CARE ESSENTIALS” line—an innovative collection crafted for both body and mind. True to its heritage, the iconic brand once again redefines the essence of well-being, expanding its signature expertise beyond footwear.
Designed to empower you to not only walk, but to care in harmony with nature, BIRKENSTOCK delves into the art of foot care with an approach that restores balance, revitalizes, and nurtures. Using 100% natural ingredients and potent formulations, all proudly made in Germany, this collection brings a holistic touch of care to your daily routine
BIRKENSTOCK “CARE ESSENTIALS”: Developed by experts. Designed to indulge. Made in Germany.
Introducing the BIRKENSTOCK “CARE ESSENTIALS” line—a groundbreaking innovation that completes the brand’s holistic 360° approach to foot health. In celebration of 2024’s monumental 250th anniversary of shoemaking tradition, this new collection stays deeply connected to the brand’s rich heritage of orthopaedic expertise. Foot care has always been at the heart of BIRKENSTOCK’s philosophy, a vision first laid out by Carl Birkenstock in the late 1940s, when he sought to enhance the well-being of the feet and lay the foundation for a lifetime of healthy movement.
Oliver Reichert, CEO: “As we walk alongside our customers, we know that true purpose and confidence begin with caring for every step. I am proud that we can now extend our clear commitment to foot care. Stepping into the segment of self-care isn’t just about expanding our offerings—it’s about empowering our community to embrace holistic well-being while enabling walking as nature intended. Our collection will speak to individuals who prioritise self-care and mindful living and to the passionate BIRKENSTOCK fan who is already familiar with the brand’s values and is seeking products that complement their lifestyle choices.”
The BIRKENSTOCK “CARE ESSENTIALS” line is the result of years of meticulous research and development, blending active regeneration with luxurious indulgence to create the ultimate foot care experience. This thoughtfully crafted collection offers more than just treatment—it provides a holistic journey that promotes balance, relief, and revitalization. From nourishing creams to refreshing scrubs, each formulation harnesses the healing power of nature, designed to address common foot concerns while delighting the senses. The textures are as soothing as the effects, leaving you feeling reinvigorated and at peace.
Proudly made in Germany to the highest standards of craftsmanship, every product is crafted to become a cherished part of your daily wellness routine—a moment of tranquility amidst the rush of life. Where function meets feeling, this gender-neutral collection is for anyone who values comfort, well-being, and self-care, making it an essential indulgence for all who seek a healthier, more balanced lifestyle.
PRODUCT PRINCIPLES: Care as nature intended. Made in Germany.
BIRKENSTOCK is deeply rooted in its mission to enable walking as nature intended and its core values function, quality, and tradition. The guiding principle for the development of the BIRKENSTOCK Care Essentials line is no exception; BIRKENSTOCK continues its legacy of excellence, offering footcare solutions that prioritize both efficacy and sensory pleasure. Rooted in the belief of simple, clean and effective product formulas with a proven record of safety and efficiency. BIRKENSTOCK has developed an easy yet effective line of certified vegan and COSMOS Natural certified products. All products are made in Germany.
The products boast a virtuous combination of carefully selected 100% natural origin ingredients developed with vegan formulas. The texture of each product has been designed to provide a sensorial moment, ensuring the best product experience and the most effective delivery of the active ingredients contained in the products. Trusted and timeless, these products fit effortlessly into your routine, allowing you to cherish every moment of caring for your feet.
Crafted from natural essential oils, each 100% natural fragrance in the BIRKENSTOCK Care Essentials line envelops your skin with a subtle mist of delicate notes and stimulates your senses for a balanced state of mind. Whether it’s the soothing embrace of cedarwood and patchouli, the invigorating freshness of blood orange and cypress, the blend of petitgrain and bergamot, or the energising burst of eucalyptus and menthol, each fragrance offers a unique experience.
BIRKENSTOCK “CARE ESSENTIALS” LINE: FOOT CARE
The BIRKENSTOCK “CARE ESSENTIALS” portfolio comprises carefully crafted foot care products that relax, exfoliate, and care for feet, allowing for the perfect skincare routine. BIRKENSTOCK developed two signature massages in collaboration with an expert reflexologist therapist to treat your feet, unfold the products’ functions, and experience their full sensorial effect. Both signature massages are based on traditional massage and foot reflexology, offering an in-depth relaxation experience spanning between 25 and 15 minutes.
RELAX: The relaxing bath salts allow for a soothing bath experience for the body, mind, and skin. The natural sea salts in the formula are known to support skin regeneration and stimulate metabolism, while the essential oils calm and revitalise. This step of the routine not only relaxes and releases tension but also calms, soothes, and softens the skin in water, preparing it for the exfoliation phase.
EXFOLIATE: The smoothing pumice stone made from 100% recycled glass exfoliates your skin, removes dead cells, and reduces calluses for soft and smooth feet and an immediate “new skin effect.” The Exfoliating Foot Scrub for use across the feet and lower legs puts together a virtuous combination of active ingredients, such as pumice stone, peppermint hydrolate, and rosemary oil, complemented by the calming and revitalising Cedarwood, Juniper, and Thyme, which soften the skin while freshening and revitalising tired feet. The exfoliation gives back natural skin radiance and brings calm and balance to the mind—a step to perfectly prepare your skin for the next skincare routine step.
CARE: The Nourishing Foot Balm with Murumuru Butter, Pomegranate Enzyme and White Willow Bark Extract intensively nourishes the skin*, smoothes dry feet, and helps to prevent and reduce roughness and calluses. It provides immediate improvement of the skin’s moisture after 1 hour. Cedarwood and sandalwood essential oils calm and comfort your mind, while Blood Orange and Cypress notes give you a burst of energy.
The Comforting Dry Oil for long-lasting and intensive nourishment features active ingredients such as organic Jojoba, Calendula, and Sesame Oils that bring suppleness and comfort to the skin. Floral notes of Petitgrain and Palmarosa help to restore, while Bergamot and Elemi uplift your mood. The oil can be applied to any dry areas of the body. This product is multi-functional, as you can also add a few drops to the Nourishing Foot Balm for an enhanced nourishing effect for very dry feet or pour a few drops of oil into the warm water of your bath for an ultimate relaxation experience.
Products are exclusively available on the BIRKENSTOCK website, with prices ranging from RM55 to RM368. Grab yours today.
