Bell & Ross is taking its iconic BR 03 collection to a whole new level with the launch of the BR X3, a professional instrument watch built for those who thrive on precision and performance.
A Leap Into a New Era
“The BR 03 is the icon that does not change. Instead, it continues to innovate,” says CW Tong, General Manager for Asia at Bell & Ross. “For the past 25 years I have seen this collection grow while staying true to its DNA. The BR X3 feels like the natural next step. It is bolder, more architectural and futuristic – a leap into a new dimension while staying grounded in our design philosophy. It is a bridge between what we have achieved and what lies ahead.”
This idea of progress is at the heart of Bell & Ross. The BR X3 continues the brand’s tradition of functionality, precision, legibility and reliability, while inviting watch lovers to explore new realms of innovation.
Built for Extremes
The BR X3 Black Titanium is made from aerospace grade titanium, a material known for its strength, lightness and resistance to corrosion. The watch features a multi layer “sandwich style” case construction and an X shaped dial that gives it a bold, technical look. Its 70 hour power reserve and COSC certified automatic movement make it a true companion for professionals.
The BR X3 Blue Steel, on the other hand, draws inspiration from the sky. Its sunray finished dial, anodised blue aluminium accents and polished details create a futuristic look that feels refined yet adventurous. Like its titanium counterpart, it offers exceptional performance with a high precision movement developed by Kenissi and a five year warranty.
The Future of Professional Watchmaking
“The letter X has always represented the experimental and the exceptional,” adds CW Tong. “The BR X3 is our boldest expression of performance, innovation and modernity yet.”
With its iconic circle in a square design, superior legibility and innovative case structure, the BR X3 is a statement of technical mastery and style.
The BR X3 Black Titanium and BR X3 Blue Steel are available now at Bell & Ross boutiques and authorised retailers worldwide, with prices available upon request. Each timepiece is powered by the BR-CAL.323 movement with a 70-hour power reserve and comes with a five-year international warranty.
