ASICS Malaysia has proudly announced endurance athlete and influencer Allison Yee as its newest brand ambassador, marking an exciting step in its mission to promote active and healthy lifestyles among women.
Allison’s journey into the world of endurance sports is nothing short of inspiring. A Food Science and Technology graduate from University Putra Malaysia, she laced up her first pair of running shoes in 2014, starting out with casual runs before embracing the world of competitive endurance sports. From conquering the 2019 SEA Games Duathlon to braving the IRONMAN Triathlon in 2018 and recently crossing the finish line at the 2024 Tokyo Marathon, she has continually pushed her limits.
Beyond her accolades, Allison has cultivated a thriving presence as a content creator, blending her love for running with storytelling that resonates with a growing community. Her vibrant energy and dedication to well-being make her a powerful advocate for the sport.
“I’m proud to be part of the ASICS family—a brand that has been with me since my very first pair of GEL-KAYANO. Running has shaped my journey in so many ways, and I love sharing that passion—whether it’s through training tips or simply encouraging others to keep moving. With ASICS by my side, I hope to inspire even more people to discover the joy of an active lifestyle,” says Allison.
MoveHER: ASICS Women’s Day Celebration
To commemorate International Women’s Day, ASICS Malaysia hosted MoveHER, a dynamic event dedicated to empowering women through fitness, wellness, and community. The event featured an inspiring Women in Sports sharing session, along with a strength training workshop for runners, led by Ili Kamal and Allison herself.
“We are thrilled to welcome Allison Yee to the ASICS family as our newest Brand Ambassador,” shared Boon Tib Soom Nik, Country Manager of ASICS Malaysia. “Her determination, resilience, and passion for an active lifestyle truly reflect the essence of ASICS. We are confident she will motivate more Malaysians, especially women, to embrace movement and embody our ‘Sound Mind, Sound Body’ philosophy.”
As part of the celebration, attendees were also treated to an exclusive preview of the latest ASICS Nagino™ collection, set to launch on 20th March 2025 at asics.com and all ASICS stores nationwide.
