Netizens would immediately assume that something significant is coming or has happened whenever a celebrity deactivates their social media account, deletes all their posts, or sets their account to private. In some cases, the artist may be rebranding and starting afresh, while at other times, it could be due to behind-the-scenes drama between celebrities or immense backlash from fans.
Singaporean actor Aliff Aziz and US artist manager Scooter Braun, are two celebs who made headlines over the weekend with their most recent social media activity. Let’s find out what happened:
Let’s start with Scooter Braun, who has been trending on social media. Many discovered that the entrepreneur had deactivated his Instagram account following reports that one of his most high-profile artists, Canadian singer Justin Bieber, had blocked and unfollowed him. The two were once close, with Scooter managing Justin’s career since the singer was 13 years old.
However, their relationship has deteriorated in recent years, and the Grammy winner has been actively seeking to part ways with the 43-year-old since 2023. It remains unclear whether the artist has successfully terminated his contract with the HYBE America CEO, but judging by their social media activity, it’s reasonable to assume that the two are no longer associated with one another.
Actor Aliff Aziz also shocked fans when he recently deleted all posts from his Instagram account. Some assumed he was planning to deactivate it, but it turns out the singer was simply rebranding. After removing all content from his page, the father-of-two shared a photo with the caption: “Forged in fire. Fallen, but never broken. 2025. The rise of a new me. This is my rebirth.”
Following cheating allegations in 2024, the star has kept a low profile and remained inactive, especially as the khalwat case involving Malaysian actress Ruhainies is still ongoing. The celebrity duo’s trial has been postponed until February 2025, so in the meantime, the actor plans to stay occupied by making a comeback.
At the time of writing, no reports have emerged regarding his upcoming projects for the year, but judging by his recent post, Aliff is determined to make his return to the spotlight.
Sources: Instagram (1)(2), Billboard, OK Magazine
