Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home Fashion/ Beauty

AFEW & ASICS Introduces New “Beauty of Imperfection” Shoes

by Afiq Amin
March 30, 2022
SOURCE: AFEW & ASICS

SOURCE: AFEW & ASICS

We must always find and appreciate the beauty of imperfection which is why ASICS is announcing their next collaboration with AFEW, featuring their GEL-LYTE™ III after raising over €13,000 (RM60,733.67) for charity with the 1-of-1 AFEW x ASICS GEL-LYTE III “Beauty of Imperfection CP 1/1” sneaker.

The AFEW x ASICS GEL-LYTE™ III “Beauty of Imperfection” sneaker is inspired by the Wabi-Sabi philosophy (a concept that motions us to constantly search for the beauty in imperfection and accept the more natural cycle of life) and is meant to embody that beauty lies in imperfection.

SOURCE: AFEW & ASICS

Because the newly released product was inspired by the Wabi-Sabi philosophy, the ASICS Stripes of the shoes have a “Wear Away” upper that develops its own texture over time. Here are some details regarding the product:

  • Premium materials
  • Wear away ASICS Stripes on the outside
  • Stitched ASICS Stripes on the inside
  • Leather heel protector – used for the first time ever on a GEL-LYTE™ III sneaker
  • Printed cork sockliner
  • Print welder Wabi-Sabi heel logo
  • Gum sol
SOURCE: AFEW & ASICS
SOURCE: AFEW & ASICS

For your information, ASICS has been developing sports footwear and apparel for more than 50 years and innovation has been the key to their introduction of design philosophies. At their research and development centre in Japan, ASICS work in close collaboration with male and female athletes.

Founded in 2008, the AFEW STORE  is based in Düsseldorf and grew to an international well-known sneaker store. Besides classic sneakers, they also release limited and exclusive sneakers.

SOURCE: AFEW & ASICS

AFEW x ASICS  have exclusively released the new shoes on 26th February and is now available everywhere through global partners since 25th March. AFEW x ASICS GEL-LYTE™ III retails for RM 679 and is available in ASICS Official Retail stores, ATMOS KL & TWELVEBACK.

ASICS
https://lomp.at/0ir9h

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

News

Malaysia Celebrates Big Wins At The “ASEAN LIVE Creators for Change” Programme

by Adleena
December 4, 2025

The ASEAN LIVE Creators for Change Programme, supported by TikTok LIVE and delivered by the ASEAN Foundation, brought together young...

Read moreDetails
SOURCE: SHOPEEPAY
News

ShopeePay Launches Money+ To Bring Malaysians Daily Wealth Generation

by Adleena
January 27, 2026

Expanding its array of features, ShopeePay today (27th January 2026, Tuesday) announces the launch of Money+. The all-new investment feature...

Read moreDetails
Sources: Instagram/tkbytyra, Facebook/Cubre Mi
Fashion/ Beauty

5 Malaysian Makeup Brands To Add To Your Beauty Stash

by Melissa
January 7, 2026

With Chinese New Year just around the corner and Hari Raya not far behind, it’s officially the season to refresh...

Read moreDetails
Source: IG/syedsaddiq, YouTube/AstroAwani
News

(Video) Did Syed Saddiq Shave His Head Again For RM1 Million Ironman Challenge?

by Afiq Amin
October 31, 2025

As many already know, aside from politics, Syed Saddiq has taken part in numerous sporting events over the years. The...

Read moreDetails
Source: Instagram/dualipa, Instagram/haileybieber
Fashion/ Beauty

More Is More: A Guide To Layering Jewellery

by Hanan Khair
November 27, 2025

Forget alternating between your favourite necklaces. Ignore your fear of fuss and tangled chains. Instead, deck up your most cherished...

Read moreDetails
Source: Facebook/Rapid KL
News

Rapid On-Demand Getting Major Upgrade This November With App Integration & Zone Expansion

by Melissa
October 23, 2025

Rapid Bus, the operator of Rapid KL’s On-Demand van service in the Klang Valley, is set to simplify travel for...

Read moreDetails
SOURCE: INSTAGRAM (@familymartmy)
Fashion/ Beauty

(Video) FamilyMart’s Iconic Socks Now Available In Malaysia!

by Adleena
November 6, 2025

When travelling to Japan, one of the more popular souvenirs in recent years has been FamilyMart’s Convenience Wear socks. However,...

Read moreDetails
SOURCES: INSTAGRAM (@skopofficial__ & @amiraaothman) & GOOGLE
News

Amira Othman, Blood Brothers, Gemini: The Most Googled Terms In Malaysia In 2025

by Adleena
December 31, 2025

2025 had its fair share of trending topics, whether it's politics, pop culture or economy - but what and who...

Read moreDetails
Source: Threads/traveljimat_
News

Suspect Arrested Following Bomb Threat Hoax At KLIA Terminal 1

by Afiq Amin
December 3, 2025

It is rather concerning that some people continue to make light of something as serious as a bomb threat, particularly...

Read moreDetails
Sources: Facebook/SKINMADE, Facebook/LUMI Beauty, Instagram/visitpaloma
Fashion/ Beauty

From SKINMADE To PALOMA: 10 Malaysian Skincare Brands To Add To Your Routine

by Melissa
December 14, 2025

Over the past few years, homegrown skincare brands have been making waves with innovative formulations, scientific research, and philosophies rooted...

Read moreDetails
Load More


TOP STORIES TODAY

  1. 1

    Syed Saddiq Accused Of DM-ing Other Women While Dating Bella Astillah; PA Responds

  2. 2

    JUNGHEE: Malaysia’s First Modern Korean Fusion Experience

  3. 3

    “Euphoria” Creator Sam Levinson Clarifies Sydney Sweeney’s Controversial Season 3 Storyline

  4. 4

    (Video) Song Jihyo Shocked Fans After Sharing A Look At Her “Wedding Invitation”

  5. 5

    (Video) Siti Nurhaliza Reassures Fans Of Her Safety Following Car Accident At MEX Highway

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?

Contact us: newsdesk@hype.my

NETWORK

  • Lowyat.NET
  • Murai
  • Hangat
  • Lipstiq
  • Wanista
  • Varnam
  • Moviedash
  • Autofreaks
  • Fourthofficial

ABOUT

  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2026 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2026 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2026 Vijandren Ramadass. All Rights Reserved.