Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home Fashion/ Beauty

AFEW & ASICS Introduces New “Beauty of Imperfection” Shoes

by Afiq Amin
March 30, 2022
SOURCE: AFEW & ASICS

SOURCE: AFEW & ASICS

Share on FacebookShare on Whatsapp

We must always find and appreciate the beauty of imperfection which is why ASICS is announcing their next collaboration with AFEW, featuring their GEL-LYTE™ III after raising over €13,000 (RM60,733.67) for charity with the 1-of-1 AFEW x ASICS GEL-LYTE III “Beauty of Imperfection CP 1/1” sneaker.

The AFEW x ASICS GEL-LYTE™ III “Beauty of Imperfection” sneaker is inspired by the Wabi-Sabi philosophy (a concept that motions us to constantly search for the beauty in imperfection and accept the more natural cycle of life) and is meant to embody that beauty lies in imperfection.

SOURCE: AFEW & ASICS

Because the newly released product was inspired by the Wabi-Sabi philosophy, the ASICS Stripes of the shoes have a “Wear Away” upper that develops its own texture over time. Here are some details regarding the product:

  • Premium materials
  • Wear away ASICS Stripes on the outside
  • Stitched ASICS Stripes on the inside
  • Leather heel protector – used for the first time ever on a GEL-LYTE™ III sneaker
  • Printed cork sockliner
  • Print welder Wabi-Sabi heel logo
  • Gum sol
SOURCE: AFEW & ASICS
SOURCE: AFEW & ASICS

For your information, ASICS has been developing sports footwear and apparel for more than 50 years and innovation has been the key to their introduction of design philosophies. At their research and development centre in Japan, ASICS work in close collaboration with male and female athletes.

Founded in 2008, the AFEW STORE  is based in Düsseldorf and grew to an international well-known sneaker store. Besides classic sneakers, they also release limited and exclusive sneakers.

SOURCE: AFEW & ASICS

AFEW x ASICS  have exclusively released the new shoes on 26th February and is now available everywhere through global partners since 25th March. AFEW x ASICS GEL-LYTE™ III retails for RM 679 and is available in ASICS Official Retail stores, ATMOS KL & TWELVEBACK.

ASICS
https://lomp.at/0ir9h
Share3SendTweet2Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

Source: Facebook/ZUSCoffeeMY
News

ZUS Coffee Apologises For App Crashing After Milestone Celebration Announcement

by Afiq Amin
October 23, 2025

Earlier this week, ZUS Coffee announced that it would be closing operations for 1 day (Thursday, 23rd October) to celebrate...

Read moreDetails
Fashion/ Beauty

The Gift Of Earthly Decadence: Paloma’s Festive Skincare Offerings

by Melissa
November 28, 2025

The season of giving is around the corner, and what better way to show love than with a thoughtful gift...

Read moreDetails
Fashion/ Beauty

The Ordinary Unveils Sulfur 10% Powder-To-Cream Concentrate: An Invisible Spot Treatment That Works In Just 1 Hour

by Dean Zaini
September 7, 2025

The Ordinary, the globally loved skincare brand under DECIEM, introduces its latest innovation Sulfur 10% Powder-to-Cream Concentrate. This targeted blemish...

Read moreDetails
SOURCES: FACEBOOK (Selangor Royal Office) & INSTAGRAM (@rmselangor)
News

Several Road Closures In Klang This Weekend In Conjunction With Selangor Crown Prince’s Wedding

by Adleena
September 26, 2025

Earlier this week, Raja Muda of Selangor Tengku Amir Shah, announced his plans to marry his partner, Afzaa Fadini Abdul...

Read moreDetails
News

[Video] Changi Jewel like Waterfall Now At KLIA Terminal 1, But Not By Design

by Mickey
November 14, 2025

They is an old saying that goes "when it rains it pours" and while the saying itself is supposed to...

Read moreDetails


TOP STORIES TODAY

  1. 1

    (Video) Jack Lim Condemns Truck Driver For Setting Off Fireworks Beside Petrol Station

  2. 2

    Influencer Sprite Fang Claims Namewee & Iris Hsieh Previously Dated

  3. 3

    HK Actor Yau Piu Passed Away After Brain Haemorrhage

  4. 4

    Male Customer Flees Hair Salon In Pavilion KL After Receiving RM890 Haircut

  5. 5

    (Video) Bobby Au-yeung Surprises Netizens With Slimmer Figure In “God Of Wealth” Outfit

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?

Contact us: newsdesk@hype.my

NETWORK

  • Lowyat.NET
  • Murai
  • Hangat
  • Lipstiq
  • Wanista
  • Varnam
  • Moviedash
  • Autofreaks
  • Fourthofficial

ABOUT

  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2026 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2026 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2026 Vijandren Ramadass. All Rights Reserved.