Adidas Originals is expanding its football lifestyle empire beyond human supporters by unveiling its first-ever official “FC Pets” collection, allowing fans to outfit their dogs and cats in authentic club kits for the 2026/27 season. Recognizing the massive cultural crossover between football fan culture, streetwear, and pet lifestyle products, the German sportswear giant has crafted specially tailored mini-jerseys representing its elite European and American partner clubs, including Liverpool, Real Madrid, Arsenal, Manchester United, Bayern Munich, and Club America.
Designed with pet comfort and mobility in mind, each piece in the FC Pets line mimics the design language, colorways, and sponsor details of the corresponding 2026/27 official team kits. The garments are constructed from lightweight, breathable AEROREADY polyester mesh to ensure pets stay cool and comfortable during matchday walks or living room watch parties. Functional details include adjustable Velcro chest straps, leash-access openings along the upper neck, flexible ribbed leg cuffs, and reflective Three Stripes detailing down the sides to enhance visibility during evening walks.
The launch campaign showcases a charming lookbook featuring various dog breeds and cats modeling the miniature club uniforms alongside matching human fans wearing the full-sized adult jerseys. Alongside the primary pet jerseys, the collection extends into matching accessories, featuring club-branded padded harnesses, woven leads, ceramic food bowls adorned with team crests, and plush football-shaped chew toys emblazoned with Adidas Originals Trefoil branding.
The Adidas Originals FC Pets collection is set to roll out globally ahead of the new football season starting August 25, 2026, via the Adidas app, select flagship stores, and official club websites. Prices for the pet jerseys start at $45 USD (MYR 180), with accessories ranging from $20 (MYR 80) to $60 USD (MYR 240), offering passionate supporters a fun new way to share their club pride with their four-legged companions.
