Wednesday, October 8, 2025
  • Lowyat.NET
  • Lipstiq
  • Murai MY
  • Miss Murai
  • Varnam
  • Moviedash
  • Autofreaks
No Result
View All Result
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home Fashion/ Beauty

adidas’ New “Superstar, The Original” Campaign Features Global Superstars – & We’re Here For It!

by Features Desk
July 16, 2025
14
SHARES
Share on FacebookShare on Whatsapp

Created for basketball, adopted by the pioneers of streetwear, championed again and again by each generation, the Superstar is the original icon that made a journey from sports to culture. Having launched “The Original” campaign earlier this year, the brand with the Three Stripes returns to present the next iteration of its new global platform: shining a light on the trailblazing influence of the Superstar.

Drawing on the iconic silhouette’s legacy of transcending cultural spaces, “Superstar, The Original” campaign adopts a living stage as its backdrop. Offering a striking ode to both the original Superstar colourway and its stripped back iconicity, the scene is captured in dramatic high contrast black and white as a cast of heroes show off the magnetism of being an Original Icon.

Directed by visionary photographer and filmmaker Thibaut Grevet, whose dreamlike aesthetic has revolutionised fashion and music imagery, the campaign brings together an unprecedented roster of cultural trailblazers who exemplify what it means to be an Original Icon – individuals who have defined their respective fields through innovation and authenticity.

Legendary actor Samuel L. Jackson narrates the film, lending his distinctive voice to a narrative that spans generations of cultural innovation. The campaign stars a multi-generational cast of original voices: multi-award-winning songwriter and producer Missy Elliott, skateboarding legend Mark Gonzales, NBA sensation Anthony Edwards, Memphis multi-platinum powerhouse GloRilla, American Singer Songwriter Teezo Touchdown, global music icon JENNIE, and boundary-pushing model and actress Gabbriette.

“The Superstar has always been more than just a sneaker—it’s a symbol of originality and a spark for cultural change,” said Annie Barrett, Vice President of Marketing at adidas Originals. “From street corners to global stages, it’s been worn by those who don’t wait for permission to lead. This campaign isn’t about looking back – it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.” 

vivo V60 Launch, AniManGaki, adidas Superstar Showcase & More: Dope Events We Hit Up This Week!

The campaign unfolds in two chapters. First up, “Pyramids,” a powerful teaser seeing Samuel L. Jackson reflect on enduring monuments to human achievement that withstand the test of time – drawing a parallel between these ancient structures and the lasting cultural impact of the Superstar. 

Following this, the second chapter, “Clocks,” is a dynamic hero film that unites a complete cast of seven global cultural icons, making a singular, powerful statement about the Superstar’s enduring legacy and its continued resonance across diverse cultures.

At the heart of it all stands the Superstar, returning in two classic colourways alongside the iconic Firebird Tracksuit. The Superstar, with its enhanced padding in the tongue and collar – defined an influential era of creative expression in the late 90s, becoming the footwear of choice for artists, musicians, and skaters who pushed cultural boundaries.

“Complementing this silhouette, the Firebird Tracksuit has remained in the cultural spotlight since 1967, continuously embraced by style pioneers and musical innovators worldwide.

It just takes one. Before there can be a thousand. Superstars are the ones who build crowds, instead of joining them.

YouTube video
Adidasadidas Originalsadidas SuperstarFirebird TracksuitfootwearGloRillaiconicJennieMissy Elliottoriginal iconSamuel L. JacksonshoesSneakers
https://lomp.at/7pw3q
Share6SendTweet4Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

SOURCE: TWITTER (@theshow_offcl)
Go

iKON Jay Concert, SEKAI NO OWARI Concert & More: What To Do In The Klang Valley This Week!

by Adleena
October 8, 2025

A new week is here, which means more events happening in the Klang Valley to look forward to! If you’re...

Read more
Fashion/ Beauty

YSL Beauty Unveils LIBRE Vanille Couture The Golden Drop of Freedom

Yves Saint Laurent Beauty introduces LIBRE Vanille Couture, the first seasonal LIBRE COUTURE Drop. A limited-edition fragrance that celebrates freedom...

Read more
by Dean Zaini
October 7, 2025
Source: IG/afgan__
Concerts

Indonesian Singer Afgan To Return To KL This December; Ticketing & Seating Plans Announced

It’s certainly been a while since Indonesian singer-songwriter Afgan last held a solo concert in Malaysia. His previous solo performance...

Read more
by Afiq Amin
October 7, 2025
SOURCES: INSTAGRAM (@pinkfishfestival)
Concerts

Pinkfish Festival Cancels 2026 Countdown Event Over “Circumstances Beyond Control”

At the start of the year, local music festival Pinkfish Festival came face to face with controversies following reports of...

Read more
by Adleena
October 7, 2025
Source: IG/luhanstudio7
Concerts

Mandopop Star Luhan’s Upcoming KL Concert Cancelled; Organiser Issues Statement

K-pop fans were left devastated after it was announced that THE BOYZ would no longer be performing in Kuala Lumpur...

Read more
by Afiq Amin
October 7, 2025
Source: Facebook/ACO LAB
Go

35th Anniversary “Mr Bean Experience” Café Coming To Pavilion Bukit Jalil This November

For many, Mr Bean isn’t just a comedy character; it’s a childhood memory filled with timeless, goofy antics that never...

Read more
by Melissa
October 7, 2025
Fashion/ Beauty

Guerlain, Sol de Janeiro & More: Must-Have Beauty Drops For Pinktober 2025

October arrives draped in a colour that is far more than just a seasonal trend, pink. Known as Pinktober, the...

Read more
by Melissa
October 6, 2025
SOURCES: INSTAGRAM (@voyavivirel & @netflixkr)
K-pop

Korean Actress Park Jihyun Bought Her Own Luxury Clothes For “You And Everything Else” Role

Whenever an actor or actress sports a luxury item in a drama, it’s often believed that the items were sponsorships...

Read more
by Adleena
October 6, 2025
Load More


TOP STORIES TODAY

  1. 1

    (Photos) HK Actress Nancy Wu Ties The Knot With Doctor BF Akin Chan

  2. 2

    (Video) Influencer Apologises To Aaron Aziz After Slander Accusation; Actor & Family Plan Legal Action

  3. 3

    90s HK Singer Shirley Kwan Reportedly Rushed To ICU Over Critical Condition

  4. 4

    (Video) Kasih Iris Leona Buys Her First Car; Number Plate Steals The Spotlight

  5. 5

    DPR Ian Calls Out Former Labelmate & Exposes Ongoing Conflict Within Company

TOP STORIES TODAY

No Content Available

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?



Contact us: newsdesk@hype.my



  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.