Our furbabies are what some people might call a god-sent companion that is equally the perfect company and a whole lot of cuteness. Some pet parents go to lengths to shower their pets with the best the world has to offer, with high-class meals or designer brands.
The three-stripe brand has always been at the pinnacle of its marketing strategy, utilising anything and everything at its disposal. Yesterday (Sunday, 18th May 2025), Adidas launched its China-exclusive pet collection with its first ever “Adidas Pet Day”, where more than 50 employees attended with their furbabies at the Shanghai Rock Park Campground.
The event featured multiple activities, such as pet sports activities with an interactive open sports area decorated with mazes and a human-sized pickleball court. The highlight of the event featured the adorable fashion show, where their newly launched pet collection went on display with the help of some puppies. The collection features a line of premium pet bags, clothes, as well as collars designed in the sports Adidas fashion.
Wu Liang, Senior Director of Corporate Public Relations and Sustainability of Adidas China, comments, “We have observed that in recent years, with the evolution of the lifestyle of the younger generation, more and more young employees have pets. By holding a Pet Day, we hope to create an exclusive ‘clover time’ for employees and pets, allowing people to share happiness with pets and shape a more dynamic corporate culture.”
The “Adidas Pet Day” not only provides employees with a pet-loving social platform but also brings innovative solutions to the heightening interest of urban pet living, paired with the need for high-quality pet products. The exclusive Adidas Pet Collection will be available only at the Shanghai Anfu Road Adidas Flagship store on 20th May 2025.
Source: China News
Alyssa Gabrielle contributed to this article
