In this day and age, marketing and promotion are done via social media platforms like Facebook, YouTube, Instagram, Twitter and more.
But another famous marketing that many people and brands are doing today is via famous social media influencers, dubbed as influencer marketing.
About 20 million Malaysians are on the internet, and with the rise of social media over the past few years, influencer marketing has become a part of social media marketing and content marketing. This form of marketing is especially effective among the younger audience who spent most of their time browsing through their feed.
Nowadays, as long as you have a huge number of followers on social media, you can be regarded as influencers, and this explains the rising numbers of social media personalities in the past few years. However, being an influencer is more than just relying on your good looks and photo taking skills, sometimes you need to be extra creative to get your viewers attention.
So here is our pick on some of the most creative influencers who nailed their influencer marketing!
Faradyable
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Faradyable is a Malaysian YouTuber famous for hilariously dubbing various movies, music videos, interviews and other videos in local language. What’s unique about Faradyable’s videos is that he always tries to match his dub to the lip movement of the original video as close as possible – even if it means that his dialogue ends up spouting nonsense. Though he started his videos on YouTube, recently he has been focusing a lot more on Instagram. Now, he uses his videos to promote and market various local products, and the results are always entertaining.
Luqman Podolski
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Luqman Podolski (real name, Luqmanul Haqim bin Kamaruddin) is undeniably one of the top influencers in Malaysia with over 1 million followers on Instagram. The 21-year-old personality was previously nominated as Famous Social Media Personality in Anugerah Bintang Popular Berita Harian 2016 (ABPBH 30). His video content often tackles social issues in a hilarious way. He often works with fellow influencer Adib Alexx in his videos. He has also been creating content for several famous brands like Grab, McDonald, Lazada, Boost and others.
MGAG
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I hate it when mommy leaves me at counter #sp
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What started off as a meme and gag page has now become a media powerhouse which discusses various social issues and current affairs in a light-hearted manner. The page still creates memes based on the recent hot topics in and outside of the country, but it is their video content that many people look forward to the most. Now, they too have started to use their platform to promote brands and products, and their approach is nothing short of entertaining.
Harvinth Skin
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Popular personality Harvinth Skin is known for his videos on SkinTV channel on YouTube. He often discusses about Indian and Malaysian culture through his comedic characters and sketches, and he usually works with other local YouTubers like Vikar and Tanesh. The 26-year-old influencer is now signed to Rocketfuel Entertainment and he now focuses his content on Instagram and Twitter. He doesn’t usually do influencer marketing on his platform, but when he does – the result is amazing.
Chazynash
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Ni bukan nas daily, ni HARIAN NARSH! ? Mohon terlioq na!! Jom @food.market !!!
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Social media personality-turned actor Chazynash (real name, Syed Fernarsh Syed Badlishah) started his career by making short, funny videos starring himself, his wife and his friends on Vines, Facebook and Instagram. Last year, he got himself an acting gig by playing the lead role in a local sitcom called “S.O.S”. Though he has become a full-fledged celebrity now, Chazynash never forgets his roots. Even now, he still continues to post hilarious videos discussing everyday topics – except now he has some sponsorship.
Ajiq Haris
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Ajiq Haris first gained attention when his parody dub of “Doraemon” went viral on social media. Many people complimented him for his hilarious dialogues and witty humour, but most importantly, people are always impressed by his ability to impersonate the Malay version of Doraemon. Apart from “Doraemon” videos, Ajiq also does dubs for “Family Guy”, “The Simpsons” and “SpongeBob SquarePants”. Before, he was these dubbing videos for fun. Now, he is getting paid for it but his videos are still as funny as ever!
