We did not see this coming! In a partnership that blends style, strength, and fearless self-expression, lululemon has announced KAZUHA of LE SSERAFIM as its newest brand ambassador! Known for her captivating presence on stage and unwavering passion for movement, KAZUHA perfectly embodies lululemon’s spirit of living with intention and moving with purpose.
Whether she’s commanding global stages or staying active in everyday life, KAZUHA relies on lululemon’s top-tier performance and lifestyle gear. As the brand’s ambassador, she’ll inspire fans to embrace new challenges, find joy in movement, and “Live Like You Are Alive.”
“I’m thrilled to be a lululemon ambassador,” shared KAZUHA. “Movement is at the heart of who I am – from dancing to enjoying a walk in nature, it’s all about expressing myself and feeling alive. I’m looking forward to inspiring everyone to move with purpose and confidence while looking and feeling their best with lululemon.”
KAZUHA’s journey from a talented ballerina to a K-pop powerhouse is a testament to her relentless drive and vibrant spirit. With lululemon by her side, she’s set to light up not just the stage but also the world of mindful movement.
Nathan Chang, Vice President of Brand & Community, APAC at lululemon, expressed his excitement: “KAZUHA’s passion and energy make her a perfect ambassador. Her commitment to movement as a way of living aligns seamlessly with our brand. We can’t wait to see how she’ll inspire others to live with intention and embrace the power of movement.”
KAZUHA joins a star-studded lineup of lululemon ambassadors, including Formula 1™ champion Lewis Hamilton, golfer Max Homa, and tennis pro Frances Tiafoe. She’ll also be part of lululemon’s global “Live Like You Are Alive” campaign, celebrating icons who move with purpose and express their true selves.
Catch KAZUHA in lululemon’s ‘Live Like You Are Alive’ campaign, available now! Explore the latest collections and gear up to move with purpose at lululemon stores nationwide and online.
