ZUS Coffee is growing bigger by the second! The local coffee chain brand has recently announced a massive 200-store expansion across Southeast Asia, thus cementing itself as the biggest coffee chain in Malaysia.
Coffee shop operator Zuspresso Sdn, the company behind ZUS Coffee, plans to add at least 107 new outlets in Malaysia this year. Chief Operating Officer Venon Tian said the company also has plans to open around 80 new stores in the Philippines and 6 new stores in Singapore. In addition, Zuspresso is also looking to expand to Thailand and Indonesia, with plans to open its first store in those two countries within the year.
If you’re wondering, ZUS Coffee is now open in Malaysia, the Philippines, Singapore and Brunei. This new expansion plan comes after the company surpassed its competitor, Starbucks Coffee, to become Malaysia’s largest coffee chain. ZUS Coffee currently operates 743 stores domestically, while Starbucks Coffee only operates 320. Internationally, ZUS has 120 stores in the Philippines, 4 in Singapore and 1 in Brunei.
ZUS Coffee’s success is also rather fast, given that the company launched its first store in November 2019. The brand also saw a significant jump in popularity in recent years, thanks to more Malaysians supporting local brands while boycotting foreign brands, including Starbucks Coffee. The latter, especially, has been facing hardships due to its alleged ties to Israel, and customers have been lamenting about its prices.
Venon said ZUS Coffee’s success is partly due to its menu of tailor-made flavours appealing to local tastes in each market, like palm sugar-flavoured drinks in Malaysia and purple yam-flavoured coffee in the Philippines. The company also gained traction for its promotional campaigns, including the recent capybara-theme Brownie Series. ZUS Coffee also has a merchandise line with products like bottles and plushies.
With its creative marketing and delicious menu, it’s no surprise that ZUS Coffee is ahead of the game. We can’t wait to see what the future holds for this local brand!
Source: MalayMail, The Straits Times
