After teasing fans with a special announcement, ecoBrown’s finally confirmed the rumours that it’s bringing K-pop group TREASURE (트레저) to Kuala Lumpur for an exclusive event! The event is happening at Sunway Pyramid Shopping Mall on 30th May 2025 (Friday).
The rice brand previously shared teasers about the event on their social media, hinting at the appearance of a few K-pop idols to KL. The event at Sunway Pyramid is for their Brice line of wholegrain rice snacks. Earlier today (10th April 2025, Thursday), ecoBrown’s confirmed that TREASURE members Park Jeongwoo (박정우), Doyoung (도영), Choi Hyunsuk (최현석) and Haruto (하루토,/ハルト) will be their special guests for the event.
While the event won’t include the whole group, local TREASURE Makers (TREASURE fans) are already excited to meet their idols in Malaysia. ecoBrown’s also revealed that there will be a contest offering fans the chance to meet the four stars up close! Details of the meet-and-greet contest will be announced soon, so stay tuned for more information.
This isn’t the first time ecoBrown’s and Brice have brought a K-pop idol to Malaysia. Last August, EXO member Xiumin made a special appearance at 1 Utama Shopping Centre for Brice’s Snack The Smart Way launch event. Like the upcoming event, the previous one also included a meet-and-greet session, where Xiumin took photos with some lucky fans. If you’re excited to meet TREASURE in person, here’s what we know about the event so far:
Brice With TREASURE (Jeongwoo, Doyoung, Hyunsuk, Haruto) Event & Contest
- Date: 30th May 2025 (Friday)
- Time: 2pm
- Venue: Sunway Pyramid Shopping Mall
- Organisers: ecoBrown’s, Brice
- Contest Mechanics: Purchase Brice products (min. 1 truffle + another flavour) in a single receipt. Take a clear photo or video of your products and post on Facebook, Instagram or Twitter with the hashtag #BriceWithTREASURE and tag @ecoBrownsMY. Submit a photo of your receipt via the campaign registration form.
- Contest Period: 14th April 2025 (Monday) until 11th May 2025 (Sunday)
More information about the event will be announced soon, so stay tuned. It’s also worth noting that the event will be held in public, so you can still see the boys if you don’t win the contest. Are you ready to see TREASURE in KL?
UPDATE (14th April 2025, Monday)
After announcing a special meet and greet with K-pop idols TREASURE, ecoBrown’s Malaysia and Brice revealed details for the upcoming event! Adding to the excitement is another exclusive fan-signing with Jeongwoo, Doyoung, Hyunsuk, Haruto in Kuala Lumpur, organised by local noodle brand Nuuna! Check out all the details below:
Source: Instagram
