Barbie’s rocking a G-SHOCK watch now too!
Casio has released the latest addition to the G-SHOCK family of shock-resistant watches: the GMA-S110BE, which was designed in collaboration with the Barbie brand.
Barbie started as a revolutionary idea in 1959 — a doll that inspired girls to explore their limitless potential. Today, Barbie continues to empower self-discovery that unlocks a world of possibilities for tomorrow.
The current collaboration grew from the great match this vision makes with G-SHOCK, a watch brand that supports free-thinking, tough women with strength at their core.
The new shock-resistant watch is based on the GMA-S110, which features an intricate, dimensional design achieved by layering small components.
The watch has a sleek monochromatic pink colour scheme, accented with subtle variations across each component.
The Barbie logo appears on the band loop and at the 3 o’clock position, and a heart-motif indicator adorns the inset dial at the 9 o’clock position.
The band and case back also boast the famous Barbie silhouette, further projecting the Barbie worldview.
The new watch also comes in special packaging inspired by Barbie doll boxes, aiming to deliver the same excitement people have always felt when unboxing a new Barbie doll.
Swing by G-SHOCK’s official website for more details.
