VIVAIA, known for its innovative, eco-friendly and stylish accessories and footwear, has opened its first official store in Malaysia at The Exchange TRX, Kuala Lumpur. The milestone event, officiated by VIVAIA’s Chairman, John Liu, and graced by acclaimed actress Scha Al-Yahya, underscored the brand’s unwavering commitment to elevating eco-conscious fashion in Malaysia. The store promises an immersive shopping experience, catering to both loyal fans and a growing community of environmentally-aware consumers.
Every aspect of the store’s design has been carefully curated to reflect VIVAIA’s core values of practicality, aesthetics, and eco-friendliness. Clean, elongated lines enhance the space, while natural textures and eco-friendly materials create a warm and inviting environment that resonates with VIVAIA’s commitment to environmental stewardship.
The store’s design features, such as window displays showcasing the transformation of recycled materials into footwear, emphasise VIVAIA’s dedication to eco-friendliness. Large glass light boxes inspired by natural aesthetics illuminate the core area, reinforcing the brand’s philosophy of blending style with a deep respect for nature. This thoughtful design approach ensures that VIVAIA’s first store in Malaysia offers not only a unique shopping experience but also an embodiment of modern, conscious living.
VIVAIA’s appeal extends beyond Hollywood and Korean icons, captivating Malaysia’s own stars. Renowned actress Scha Al-Yahya made a special appearance to officiate the grand opening of VIVAIA’s first store in Malaysia, elegantly styled in the Margot Mary Jane. This signature design, beloved by celebrities like Ali Wong, embodies versatile sophistication with its refined square toe and VIVAIA’s patented adjustable strap™ for a personalised fit. Crafted from recycled plastic threads, the Margot Mary Jane offers both arch support with plant-based insoles and slip-resistant rubber soles, making it a perfect fusion of style and practicality. Machine washable and exceptionally durable, the Margot Mary Jane epitomises the urban elegance of Scha Al-Yahya, effortlessly blending chic design with eco-friendly innovation.
Icons such as Julia Roberts, Selena Gomez, Alexa Chung, and Park Min-young have also embraced VIVAIA’s styles, cementing the brand’s reputation as a favourite among the fashion-forward elite. VIVAIA’s footwear is crafted with meticulous attention to detail, featuring insoles that are continuously refined based on customer feedback to deliver exceptional comfort. The elastic upper design ensures a custom fit, providing a truly luxurious wearing experience.
Beyond comfort, VIVAIA’s commitment to eco-friendliness shines through its collaboration with certified REPREVE® suppliers. This partnership transforms discarded PET plastic bottles into premium threads, which are skillfully woven into the shoes using advanced 3D knitting technology. The result is durable, eco-conscious footwear that embodies both style and substance. With a design team that consistently anticipates the latest trends, VIVAIA offers over 200 chic and eco-friendly options, each pair representing the brand’s dedication to creating fashion that is as responsible as it is stylish.
For more on VIVAIA, visit the new store at Lot L1.101.0 & 102.0, Level 1, The Exchange TRX; or swing by its official website.
