Creative and brilliant changes inspire. This notion describes the essence of Bell & Ross’s new version of its emblematic BR 03 watch. The BR 03 shares similarities with its predecessor, but it’s been taken to a higher level by means of a sophisticated evolution.
The centrepiece of the Bell & Ross range, the BR 03 collection synthesises the Maison’s identity and symbolises its style. Since 2006, the BR 03 has been a steady pillar of the Bell & Ross brand. Its iconic design is directly inspired by an aircraft’s cockpit, with the Maison building on its founding principle of functionality through the iconic “rounded square, four-screw” design that first appeared in 2005 with the BR 01.
Whether embracing a vintage look, cultivating simplicity, taking the high road of sophistication or exploring new aesthetic terrain, the BR 03 has earned its status as an icon. In 2023, the new BR 03 has been reinvented with a 41mm case so that everything evolves, but nothing changes.
Going from 42mm to 41mm, the smaller case size resolutely changes the visual finish of the watch. Capable of detecting seemingly inconsequential details, the eye immediately perceives these reduced dimensions. The same goes for the thinner lugs: 4mm compared to 4.5mm previously, with a new faceting effect.
The change also manifests in the rounded corners of the case being softened and the hands adjusted. The new BR 03 watch joins a complete collection already bringing together several models, all powered by the latest BR-CAL.302 automatic movement, an extended power reserve of 54 hours and water resistant to 100m.
The new BR 03 collection presents 6 iconic designs revisited: three models with a black ceramic case, and three versions in polished steel. Completing the collection are two new timepieces: one model equipped with a copper dial (BR 03 COPPER), and a version in khaki-coloured ceramic (BR 03 MILITARY).