Although Aidilfitri is over a month away, we trust that Muslims the world over have already started making plans for the festive season, when they’ll don their finest celebratory attire, including exquisite and extravagant jewellery that will perfectly match their outfits.
But one can’t just wear any jewellery – it must be HABIB, of course! And thankfully for us, HABIB has unveiled an exciting range of exclusive collections for its yearly Hari Raya campaign, ‘Rantaian Kasih di Aidilfitri’! This year’s campaign, which runs from 23rd March to 21st April 2023, draws inspiration from the beauty of traditional Malay crafts and traditions.
As a Malaysian brand, HABIB is shining a light on the traditional practice of Tekat. Tekat embroidery has long been an integral part of Malay culture, where it was originally a court art associated with royal regalia, palace adornment and rites of passage. Often used to decorate ceremonial items and all manner of items used mainly in Malay weddings, Tekat demands finesse and precision in its design and craftmanship of its products. HABIB demands the same level of intricacy and detail in the design and craftmanship of its products, as evident in the HABIB Rantaian Kasih di Aildilfitri 2023 collection.
According to HABIB Group Executive Chairman, Dato Sri Meer Habib, Hari Raya Aidilfitri is a time to renew bonds with family, friends and loved ones – which is why HABIB’s Hari Raya Aidilfitri campaigns over the last 20 years have revolved around the theme of “Rantaian Kasih” or “the ties that bind”.
One of the stars of this year’s line-up is the HABIB Arowana Collection, which plays on the geometric and fluid shapes that mimic the dragonfish, which is prized for its glimmering scales and sinuous body, and coveted for its auspicious symbolism associated with good health, wealth, prosperity and power. There are statement pieces made of 18K gold in high polish and diamonds, as well as unique multi-functional designs set with a combination of gemstones that can be worn as necklaces or brooches. There are also long diamond pendants that are popular during the festivities, which pair exquisitely with baju kurung or kebaya.
There’s also the well-loved and much-imitated HABIB Oro Italia 916 collection, which boasts a range of new, sophisticated designs combining different finishings like high polish, diamond cut, matte and satin. These designs bring a new twist to classic creations.
The latest HABIB Exclusive 916 gold collection will also turn heads with its combination of yellow and white gold designs that are only available at HABIB. For men, the ever-popular Butang Baju Melayu now comes in new shapes and colours, matched with silver palladium rings. For children, there’s the selection of 916 gold pieces with floral and butterfly charms.
This year’s HABIB gold wafer coins celebrate Aidilfitri with an homage to the traditional art form of Tekat, with motifs inspired by nature and local plants. These Limited Edition 999.9 Gold Wafer Coins come in five different designs – Bunga Cengkih (cloves), Bunga Kekwa (chrysanthemum), Bunga Padi (padi), Bunga Raya (hibiscus) and Awan Larat (cloud). Each gold wafer coin is beautifully packed in a collectible sleeve ideal for gift-giving as duit raya or for collectors to treasure. The Limited Edition 999.9 Gold Wafer Coins are sold individually and in a set of five.
Face Of HABIB’s Hari Raya Aidilfitri Campaign
To spearhead the 2023 HABIB Aidilfitri campaign, HABIB has selected popular actress and influencer, Sharifah Rose, as the face of the campaign. HABIB has also partnered with renowned Malaysian designer, Syomirizwa Gupta, whose bright colours and luxurious designs are a stylish compliment to the HABIB Rantaian Kasih di Aidilfitri 2023 collection.
To make the launch even merrier, the event featured a Tekat artist who demonstrated the intricacies of her craft; and top-notch entertainment by Malaysian performer, Kaka Azraff.
The collections are available across social media platforms and in HABIB showrooms nationwide from 23rd March to 21st April, 2023. For more information, visit HABIB’s website or follow HABIB on Instagram, Facebook and TikTok.
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