We’re sure you’ve often been told by your English teachers to double check your writing. For good reason, it’s abysmally easy to make mistakes, especially spelling ones. On one hand, you probably think it isn’t the end of the world, and we would agree. On the other hand, it’s a huge potential for embarrassment.
A recent billboard featuring BTS member J-Hope’s new solo album has come under the scrutiny of many fans. Apparently, it had made a huge boo-boo. The billboard, which had J-Hope’s face on it also had the word “rapper” written on it. Unfortunately, it was missing an “r”, turning the word in to “raper”.
The advertisement had apparently been sponsored by the Chinese fanbase. The group had supposedly done so in order to celebrate J-Hope’s new solo album, “Jack In The Box”. However, they certainly weren’t expecting the mortifying mistake which ran for several days.
It was launched on 15th July near the COEX building in Samseong-dong, Seoul. The giant billboard would show J-Hope’s face and introduce him as a “rapper”, except since it was missing an “r”, the word “raper” would flash instead. Unluckily, the word would also appear right over J-Hope’s eyes. The advertisement was only removed today (19th July) after the error was reported.
Of course, theories abounded about the advertisement. Some suspected it was a mistake, either by the fanbase themselves or by the billboard company. Others felt it was intentional and claimed it might be the work of anti-BTS fans.
Regardless of the reason, it certainly wasn’t a good look for BTS fans. While making grand sweeping gestures for their favourite groups is the norm, we’re certainly real fans will be doublechecking all their spellings in the future.