Spring as they say is the season of new beginnings so throw all that negativity of the past away and embrace the present. Riding on the wave of hope and positivity, H&M presents the latest Spring capsule collection featuring Malaysia’s hottest names Aina Abdul, Ain Edruce and Mimi Lana.
All three are at the top of their game in their respective industries so see how these empowering women embrace their individuality reflected through their modest dressing and find strength from within.
While each have their own distinctive style for events or performances, their choice of clothing for casual affairs are not as extravagant. At the launch event yesterday (Tuesday, 12th April), all three shared their favourite piece from the collection.
Award-winning singer Aina Abdul is both an outstanding performer and she is also known for her stylish and often outlandish performance outfits. The singer shared she prefers to wear baggy and loose clothing and in one of the campaign photos, she wears a crisp linen shirt with wide high jeans.
Ain Edruce rose to fame as one of the most popular entertainment TV hosts before going on to star in dramas and telefilms. Her favourite piece from the new collection is the tie-belt shirt dress that she described as very comfortable.
Model turned actress Mimi Lana has acted in a variety of films, dramas and web series making her one of the most recognisable faces in the local entertainment industry. The double-breasted jacket with tie-detail blouse she wears in the campaign photos are her favourite pieces.
This campaign’s edit of pieces features light materials in a fresh and neutral hue. Flowy palazzo blouses and slacks, soft shirts, structural but oversized blazers, ruffled trimming, and denim accents are all included in the collection. Majority of the garments are made of 100% organic cotton or a mix of cotton and linen.
Specially curated for the modern modest woman in mind, the collection is all about bringing out your inner beauty and empowering women in this chic collection. Now available online on hm.com and in stores.