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Home Fashion/ Beauty

AFEW & ASICS Introduces New “Beauty of Imperfection” Shoes

by Afiq Amin
March 30, 2022
SOURCE: AFEW & ASICS

SOURCE: AFEW & ASICS

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We must always find and appreciate the beauty of imperfection which is why ASICS is announcing their next collaboration with AFEW, featuring their GEL-LYTE™ III after raising over €13,000 (RM60,733.67) for charity with the 1-of-1 AFEW x ASICS GEL-LYTE III “Beauty of Imperfection CP 1/1” sneaker.

The AFEW x ASICS GEL-LYTE™ III “Beauty of Imperfection” sneaker is inspired by the Wabi-Sabi philosophy (a concept that motions us to constantly search for the beauty in imperfection and accept the more natural cycle of life) and is meant to embody that beauty lies in imperfection.

SOURCE: AFEW & ASICS

Because the newly released product was inspired by the Wabi-Sabi philosophy, the ASICS Stripes of the shoes have a “Wear Away” upper that develops its own texture over time. Here are some details regarding the product:

  • Premium materials
  • Wear away ASICS Stripes on the outside
  • Stitched ASICS Stripes on the inside
  • Leather heel protector – used for the first time ever on a GEL-LYTE™ III sneaker
  • Printed cork sockliner
  • Print welder Wabi-Sabi heel logo
  • Gum sol
SOURCE: AFEW & ASICS
SOURCE: AFEW & ASICS

For your information, ASICS has been developing sports footwear and apparel for more than 50 years and innovation has been the key to their introduction of design philosophies. At their research and development centre in Japan, ASICS work in close collaboration with male and female athletes.

Founded in 2008, the AFEW STORE  is based in Düsseldorf and grew to an international well-known sneaker store. Besides classic sneakers, they also release limited and exclusive sneakers.

SOURCE: AFEW & ASICS

AFEW x ASICS  have exclusively released the new shoes on 26th February and is now available everywhere through global partners since 25th March. AFEW x ASICS GEL-LYTE™ III retails for RM 679 and is available in ASICS Official Retail stores, ATMOS KL & TWELVEBACK.

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