Damage control is a very important step to take to avoid the situation from getting any worse. Sometimes things can go (horribly) wrong so that’s when companies will have to act very quickly to make a decision and fix whatever damage that has been done.
TGV Cinemas’s recent damage control approach didn’t seem like it was very successful. Following up to the “late VIPs” incident earlier this week (Monday, 7th March), TGV Cinemas posted a poster of a promotion on their official Facebook and Twitter page but it seems to be doing more damage than controlling it.
You are a VIP! You are a VIP! You are a VIP! Everybody is a VVVIP!!!#MinminJagaRakyat pic.twitter.com/a7PtcPZuuT
— TGV Cinemas 🇲🇾 (@TGVCinemas) March 9, 2022
TGV Cinemas posted a poster of what appears to be an announcement for a “promotion”. The caption on the poster reads, “Inspired by recent fake news of ghost VIPs, Minmin presents TGV-V-V-VIP Day! V-V-VIP status is available to all, from marhaen like Minmin to kayangan people. Come chill-chill and watch movies but sorry, #NoRestartAtTGV even for V-V-VIP!”. A disclaimer text is placed at the bottom of the promotion reminding the public that technical errors can happen and that their staff are doing their best at handling these situations.
The so-called promotion was probably a way for the company to laugh and poke fun at their own mistake but customers weren’t very happy with this as it made TGV Cinemas look like they didn’t take the situation seriously and how their previous action affected a lot of people’s schedules.
Many netizens criticised the post saying that it wasn’t funny and that they should be more careful and considerate. Facebook user, Amirul Ibrahim commented, “Damage is Done! TGVVIP! BYE TVVIP!! Hello GSC”. Another user, Kingsley asked TGV to drop the sarcasm and apologise again saying, “More like poor management and poor communication by TGV. Attempting to play down the issue issit?”
To recap, “The Batman” screening at TGV Cinemas Vivacity in Kuching had to restart 45 minutes in due to other customers being late. This created a misunderstanding that these late customers were VIPs and the issue went viral. The company has since issued an apology and clarification that there were no VIPS and that it was due to miscommunication on their side.
What do you guys think of the promotion? Good joke or damage control gone wrong? Share us your thoughts.
