Power Root Berhad, the local company known for its range of beverages made with traditional ingredients namely Tongkat Ali and Kacip Fatimah, has recently announced sensational singer and actor from South Korea Jang Han Byul (장한별) as the brand ambassador for their new Per’l Yuzu drink. The announcement was made during a press conference which was held at The LINC KL last week.
Han Byul made his debut in the K-pop scene in 2011 as the lead vocalist for the band Led Apple, before embarking on a solo career as a singer-songwriter. The Brisbane-born gained massive popularity in Malaysia after emerging as the winner of the second season of the reality show “Big Stage”. Fans (fondly called Twinklers) are expected to see Han Byul appearing in TV ads and promotional activities for Per’l Yuzu, with the slogan “The Power Of You”.
Interestingly, this marks the first time the 31-year-old has taken up the role as an ambassador for a product from a local brand. “Per’l offered me the opportunity to be the face of their new beverage. When I heard that they’ll be coming out with their own Yuzu tea, I was just as excited and it’s really a big honour for me. I was just so happy to be part of this project, especially because I believe in the product as well. It’s something that I have passion for,” Han Byul shared with us about his feelings.
Joining in the likes of A-listers namely “Akademi Fantasia” winner Mawi, MMA fighter-turn actor Peter Davis and also versatile entertainer Alif Satar, what difference does Han Byul bring to the table? As the new celebrity ambassador for Power Root and Per’l, the “Used To This” singer said, “I’m a very health-conscious person. I really care about what I put into my body, I care about the kind of lifestyle I’m living.”
He added, “If I can do something differently or bring something more to the table, as compared to the other Malaysian artistes is that, I’m still a single man, and I still care about my body a lot. So I hope to bring a healthier image, I think? And Yuzu is something that is popular in Korea. As a Korean representative, I hope to promote this brand as a drink that people seek a lot in Korea. I understand a lot about the product more than anyone.”
Having recently celebrated his 10th debut anniversary earlier in November, we also asked the star to share his honest thoughts on the current K-pop generation. Han Byul said, “K-pop is progressing so fast, especially in this past 10 to 15 years. Everybody in the industry is really doing a good job, especially the companies and the artistes.”
“All of them are striving for perfection in every aspects of entertainment,” Han Byul added in the chat. “It’s amazing to see all the effort they put in – their looks, their style, their talent, their vocal skills, dancing – everything that they put in to achieve perfection and to go ahead in the world and also the entertainment industry. I’m so proud of them, and I’m just really glad that K-pop is now recognised globally as a talented industry.”
Apart from professing his love for the popular idol group BTS, Han Byul also shared with us that aespa has managed to catch his attention! “They are very talented, I love their new concept. They have a different vibe, as compared to the other rookie groups,” the former “After School Club” MC commented about the rising girl group.
During the event, it was also revealed that Han Byul penned his new single, “Persona Kamu”, which is also used in Per’l Yuzu’s official TV commercial. Feel free to watch it here:
If you can’t get enough of the heart-fluttering video, you can also listen to “Persona Kamu” on various streaming platforms.