Sharifah Rose finally broke her silence to address the controversy surrounding her recently-launched brand Sekuntum.
As disclosed by the social media influencer on her official account, she was only aware of the existence of the other brand, namely Sekuntom, after posting the teaser clips on Instagram.
“We’ve already conducted our research prior to selecting the name for the company. I only knew of the existence of the brand in question (which has been compared to my brand) after launching the teasers on IG,” Sharifah Rose explained.
She added by saying, “The word ‘sekuntum’ is very close to my heart, as it has been a family nickname for me since I was little. We decided to register the name Sekuntum because it’s not only limited to roses only. Initially, my team suggested the name Sekuntum Rose, to which I declined as I don’t want the brand to centre around me only. It’s about all flowers, shapes, colours and sizes.”
At the same time, the “3 Nota Cinta” actress also apologised for the confusion, apart from emphasising that she didn’t intend to offend anyone with the issue. “For now, once again, with a humble heart, I would like to apologise if I have indirectly caused confusion. I would also like to clarify before launching the business, the research was already done by my team,” Rose wrote.
“A checklist to register a company has also been made, and to be honest we had already registered the company’s website www.sekuntum.com last September. We would never carry on with this process if the allegations against us are true. I do not intend to hurt anyone,” the 23-year-old further explained.
“To be frank, I’ve learnt my lesson from this issue, and I will take this as a learning process for myself and also my business. And I accept all feedback, whether it’s good or bad. Because that’s the only way I can learn and grow,” Sharifah Rose said, before adding that they have reached out to Macamilk and resolved the issue between them privately.
Speaking of Macamilk, the homegrown brand has since responded by thanking Sharifah Rose for acknowledging the mistake. “We accept your apology and we wish you all the best for your business ventures. Who knows maybe in a fortunate stroke of serendipity we will work together one day?” founder Dan Hart remarked on Instagram Story.
He also added by saying, “We now ask to please go easy on Rose and her team. They made a mistake, they owned it, and we should support each other moving forward.”