BTS member J-Hope (제이홉) stole the spotlight recently after he shared a photograph of himself donning a condom-printed shirt on his newly-launched personal Instagram, @urarmyhope.
Initially, the idol was badly criticised by some netizens for uploading a picture of him in the outfit. Most of them took to online community forums to express their opinions against the matter. To quote a few commentators, “I feel uncomfortable because the outfit is too explicit. So dirty.”
It didn’t take too long before die-hard ARMYs came across the real meaning behind the outfit donned by the Billboard chart-topper. In this case, it was later revealed that the shirt J-Hope was wearing is actually from American designer Alex James’ streetwear brand “Pleasures” collab with British retailer END.
According to its official website, “The collection is advocating for safe sex with their tongue in cheek streetwear collection. Detailed with a variety of graphics inspired by prophylactics, the two brands celebrate a sex positive and responsible outlook.”
The fashion label further clarified, “We have printed various graphics and patterns created under the theme of correct contraception on the product. It means supporting safe, positive and responsible sex.”
They added, “We approached the subject of contraception humorously with the aim of encouraging safe and enjoyable sex. There are products that use bananas as a provocative interpretation of how to use condoms correctly.”
Following the revelation provided by the fashion label, it appears that the public’s perception about the outfit immediately changed. One netizen said, “Thanks to J-Hope, I got to know the campaign with a good purpose.” Another one chimed in by saying, “It’s indeed a meaningful outfit. I didn’t know he was such a conscious idol.”
Apparently, this isn’t the first time that the 27-year-old rapper has been praised for using his clothing to promote a good cause or even to spread positive messages of the brands. According to Koreaboo, J-Hope made headlines for donning a “Freevolt” charity shirt in his group’s season’s greetings which was released back in November 2020.
For those who don’t know, Freevolt is known to use the proceeds to help underprivileged children and disabled people around the world.