Thursday, June 30, 2022
  • Lowyat.NET
  • Lipstiq
  • Murai MY
  • Wanista
  • Varnam
  • Moviedash
  • Autofreaks
No Result
View All Result
Hype Malaysia
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Fashion/ Beauty
    • Dining
    • Tech
    • Travels
    • News
  • Hype Picks
    • Events
    • Noms
    • Streams
  • Giveaways
Hype Malaysia
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Fashion/ Beauty
    • Dining
    • Tech
    • Travels
    • News
  • Hype Picks
    • Events
    • Noms
    • Streams
  • Giveaways
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home Celebrity

Xiaxue On NOC & Sylvia Chan: Brands Are The Ones Who Are Profiting

by Justin
October 13, 2021
Xiaxue
Share on FacebookShare on Whatsapp

Cancel culture is nothing new. It’s basically boycotting a person, business or brand because of something they said or did. The speed of cancelling someone these days is swifter than ever thanks to the power of social media. This is something Xiaxue (real name Wendy Cheng) is all too familiar with.

Given her close ties with Night Owl Cinematics (NOC) founders Sylvia Chan and Ryan Tan, Xiaxue didn’t comment on the allegations against the people are involved. Instead, she discussed how partner brands are the ones who tend to benefit the most whenever any influencer controversy arises.

In a series of Instagram Stories, Xiaxue wrote, “Every time someone gets cancelled, all these companies hop out left right centre to say they are dropping the influencer.” As with the recent drama, Colgate stated in their IG account that it had terminated its giveaway collaboration with Sylvia. Milo also said that the brand does not have any ongoing projects with Sylvia.

In the past, long-term clients had to distance themselves from her after getting “mob” non-stop by netizens. Having said that, Xiaxue could at least appreciate the PRs who gave her the heads up before publishing their statements so she wouldn’t feel blindsided. It showed “they care about me as a human being”, instead of just an “inanimate billboard”. She continued, “They didn’t want to stop working with me because we had a good relationship and they are forced to make a public statement. That’s fine, I understand.”

What pisses her off are the clients that take the easy way out the moment an influencer gets embroiled in a controversy. When this happens, Xiaxue argued that the brand(s) stand to gain “triple publicity”:

ADVERTISEMENT

  • The initial paid ad.
  • View surge in the midst of bad publicity.
  • When brands publicly cut ties with said controversial influencer.

Xiaxue also shed light on how brand campaigns work, clarifying that most campaigns are a one-off basis. “You pay me for one post. I do it. I get money you get your publicity. Finish. Donezo. Our relationship has ENDED,” she added.

In addition to sharing her own bad experience with a small neon sign brand that took place last year, Xiaxue is suggesting to perhaps add a clause in the contract for clients to compensate the influencer, should they choose to terminate a contract. “No really, it’s good publicity that you are riding off my back for, so I ought to be compensated for it,” she said.

You can check out Sylvia’s lengthy apology here.

Source: Mothership.

Follow us on Telegram for more updates and breaking news: https://t.me/hypemsia 

Tags: Night Owl CinematicsNOCNOC RyanNOC SylviaRyan TanSgcickenriceSylvia ChanXiaxue
Share1SendTweet1Share

ADVERTISEMENT

DON'T MISS THESE STORIES

Actress Nora Danish Opens Up About Constant Criticisms For Being “Too Sexy”
Celebrity

Actress Nora Danish Opens Up About Constant Criticisms For Being “Too Sexy”

by Afiq Amin
June 30, 2022

It's hard being a woman, truly. Men, if you think being a woman is easy then you need to stop...

Read more
Parents Demand Angelababy-Lookalike Teacher Be Fired For Being Attractive
Celebrity

Parents Demand Angelababy-Lookalike Teacher Be Fired For Being Attractive

by Rachel Chuah
June 30, 2022

Teaching is often viewed as a noble profession. After all, it's one which helps mould the minds of future generations....

Read more
K-pop Fans Are Divided About Male Idols Not Shaving Their Armpits
Celebrity

K-pop Fans Are Divided About Male Idols Not Shaving Their Armpits

by Syahrul
June 30, 2022

Being a K-pop idol isn't as easy as what it seems, despite all the glitz and glamour. More often than...

Read more
Cathryn Li Looking For ‘IG Boyfriend’; Fan Volunteers Cleaning & Delivery Service Too
Celebrity

Cathryn Li Looking For ‘IG Boyfriend’; Fan Volunteers Cleaning & Delivery Service Too

by Rachel Chuah
June 30, 2022

"Piano Goddess" Cathryn Li (李元玲) has always been extremely active on her Instagram. A quick glance at her account shows...

Read more

TOP STORIES TODAY

  1. 1

    Gatita Yan: “I May Have A Bitch Face, But It Doesn’t Mean I Sleep Around For Cash”

  2. 2

    ATV Star Sit Yeng Yi (Ah Yi) Rates Her Body 8/10; Attributes Popularity To Pink Bikini

  3. 3

    Actress Mimi Lana Receives Backlash From Netizens For “Sexy” Workout Clothes

  4. 4

    (Video) K-pop Singer BIBI Almost Had A Nip Slip During “Waterbomb 2022” Performance

  5. 5

    (Video) Her Grandfather’s MRT? Foreign Woman Criticised For Lying Down On Seats

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?



Contact us: newsdesk@hype.my



  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2022 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Fashion/ Beauty
    • Dining
    • Tech
    • Travels
    • News
  • Hype Picks
    • Events
    • Noms
    • Streams
  • Giveaways

©2022 Vijandren Ramadass. All Rights Reserved.

We use cookies to improve your experience. Learn more