Say “Annyeonghaseyo” to Park Seo Joon (박서준), the newly-appointed Regional Brand Ambassador for Malaysia, Singapore, Hong Kong, Macau, Thailand, and Vietnam. Fans can expect to see the well-acclaimed South Korean actor in key campaigns starting with the Skechers D’Lites 4.0 collection.
Park Seo Joon made his debut in the South Korean entertainment industry in 2011 and is well known to international Korean drama fans for his roles in several TV romantic comedies, including “What’s Wrong With Secretary Kim” and “Itaewon Class”. He will also be appearing in the highly-anticipated upcoming Marvel Studios movie, “The Marvels“.
Holding high regard to the appointment, Park Seo Joon said, “I feel very honoured and happy to be the new Skechers Regional Brand Ambassador. Shoes are important for people like me, who are always on the move. I strongly recommend Skechers, which is not only stylish, but also really comfortable to wear! I can’t wait to share my favourite Skechers looks with everyone and hope all of you will like them too!
In addition to being an all-rounded “Hoon-Nam” (or charming and kind-hearted person) with strong work ethics, Park Seo Joon’s clean-cut, down-to-earth and versatile personal style aligns with Skechers’ long-standing brand equity of offering ultimate comfort with style. From sporty shoes that perfectly fit into his always on-the-move schedule and fitness regime to casual sandals for fuss-free days and special collaboration collections that add an extra charm to his personality, Skechers brings out the many facets of Park Seo Joon and helps him explore the different pursuits that life brings, in comfort and style.
The video campaign, starring Park Seo Joon as the new Skechers Regional Brand Ambassador, is titled ‘Find Your New Comfort Zone with Skechers’. It shows Park Seo Joon breaking out from the monotony with the aim to inspire consumers to embrace life’s fluidity and venture into new possibilities as they come – all while dressing in style and comfort.