Are you ready to Run For The Oceans once again? From 28th May till 8th June, the adidas x Parley Run for the Oceans returns for a fourth year with the objective to address the devastating levels of marine plastic pollution in the oceans.
During the 2-week duration, for every kilometer run, adidas has pledged to clean up the equivalent weight of 10 plastic bottles, up to a maximum of 500,000 lbs of marine plastic waste from beaches, remote islands, and coastlines.
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“As a global brand, and as global citizens, we have a big role to play in conserving the oceans and our planet. It is our responsibility to use our platforms, products, and voices to not just raise awareness, but to put into effect real action. In just three decades, the world’s oceans could contain more discarded plastic than fish if we don’t act now – only by working together and uniting can we end plastic waste,” said Alberto Uncini Manganelli, GM Running & Credibility Sports at adidas.
“More than a run or awareness campaign, Run for the Oceans has evolved into a powerful impact platform, one that inspires and empowers millions of people worldwide to unite around a common goal and support the oceans through sport, boosting the Parley movement through actual movement. And more than a partner, adidas has been a true ally, the family member we so urgently needed on our side to prove that industry can be the key that scales and accelerates solutions to the massive environmental problems we face. We believe that collaboration, creativity, and eco-innovation is the winning formula to save our oceans and end the global plastic crisis threatening the natural world, our own health and our future. Everyone who joins the run helps drive this vision forward,” said Cyrill Gutsch, CEO and Founder of Parley.