With Ramadan around the corner, the world’s number one oats brand Quaker Oats, is holding an exciting campaign to reach out to fellow Malaysians. It will highlight the benefits of the ‘super grain’, all during the fasting month.
The title of the campaign is called ‘Rasa Sayang, Rasa Kuat’ and will only be held for a month. The campaign’s purpose is to shine the spotlight on the nutritional value of oats, which contain fibre, protein, beta-glucan, and significant vitamins and minerals such as iron, which helps our body support immunity.
“Rasa Sayang, Rasa Kuat” also strives to show how people can optimise the benefits of oats when going through their weekly journey of fasting. They can utilise the “super grain” in creative culinary practices to make it a part of their everyday diet during Sahur and Iftar.
Melinda Ong of the Marketing Manager of Quaker Malaysia, stated, “We’re certainly pleased to embark on this truly meaningful campaign during the fasting month. The ‘Rasa Sayang, Rasa Kuat’ campaign not only seeks to actively engage with those observing the fast but also serves as a pillar of support to encourage them, by providing useful and practical insights into enjoying the goodness of oats during this period.”
R&D and Life Sciences Manager of PepsiCo Asia, Dr. Kit Phanvijhitsiri elaborated on the nutritional elements of oats, saying, “Our diet plays a vital role in ensuring the positive functionality of our daily needs. While the natural source of Iron in Oats supports immunity, the high fiber content in oats enables those fasting to stay full longer while providing them with available energy. It’s truly such an amazing gift of nature that can be celebrated with the entire family. This is why we have embarked on the “Raya Sayang, Rasa Kuat” campaign to not only showcase the amazing benefits of oats but also to showcase how excitingly versatile this grain is to be used to supplement our diet in so many tantalising ways.”
Quaker Oats will cooperate with celebrated chef, Anis Nabilah in order to accomplish the goals of the campaign. Other than being a culinary expert for more than 14 years with over 50 television appearances, Chef Anis is a highly demanded chef well known for her “nothing is impossible” approach to cooking as well as nutrition. Having a passion for culinary arts and the wish to empower anyone to become culinary masters, Chef Anis is also known for her “new age” cooking skills. Not only that, she has an emphasis on Asian-inspired cooking techniques and methodology.
Throughout the “Rasa Sayang, Rasa Kuat” campaign, Chef Anis will be featured in a series of four properly planned and curated webisodes, all airing over a period of four weeks during the Ramadan month. Every week in each episode, she will be featured alongside notable influencers from Malaysia. By merging their expertise together, Anis and each influencer will participate in challenges each week of the fasting month. Additionally, they will also showcase an easy yet fascinating recipe each week and all of them have to include Quaker Oats into the mix.
Here are the following four episodes:
- Week 1: Diet and nutrition while fasting with Sazzy Falak.
- Week 2: Fitness and wellness while fasting with Nana al-Haleq.
- Week 3: Staying strong during Ramadan with Atita Haris.
- Week 4: Feeling and looking great while gearing up towards Raya with Elcah Hashah.
Chef Anis Nabilah summarises, “I’m truly excited to embark on this very meaningful campaign with Quaker Oats. What I can divulge now is that each webisode is going to be super insightful, featuring one recipe every week using the highly versatile ingredient of oats. Viewers will discover amazing ways to use oats to prepare some amazing meals. You really don’t want to miss out on these recipes, which are wholesome as they are scrumptious and delicious. The best part is that they will be easy to make, using oats and other ingredients which can be found in the kitchen, making them perfect for ‘sahur’ and ‘buka puasa’. Moreover, the discussions on various topics with the guest influencers will provide viewers with insights into common challenges over each week leading up to Hari Raya Aidilfitri.”