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Home Fashion/ Beauty

(UPDATED) Local Fashion Brand Under Fire For Flouting CMCO SOPs During Fashion Show

by Syahrul
March 25, 2021
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A couple of a local fashion brand founders found themselves in hot water this week after people discovered that they had allegedly flouted the conditional movement control order (CMCO) SOPs during a fashion show for their latest Raya 2021 collection a few days ago.

The news became a hot topic of conversation after a netizen, known as @@jeppppppppppp_ took to Twitter to call the fashion label out. “Most of these people who attended this fashion show are not seen with their face masks on. Are you immune to the virus, sis?” the social media user questioned.

Source: Twitter

In the photo that has gone viral online, some of the guests in attendance were also photographed without their face masks on. On top of that, most of them were seated too closely with each other. At the time of writing (Thursday, 25th March), the Twitter user’s post has gained up to 9k retweets on social media!

Soon after that, many netizens began unravelling more shocking revelations regarding the incident. As dished by Twitter user @ain_nasar, even the founders of the local brand admitted (albeit sarcastically) that the event was conducted without complying to the SOPs! The guy quipped, “If y’all got compounded, feel free to claim the money from her,” to which the woman in the clip responded, “So, we can call it the ‘Glorious Raya Cluster’.”

Source: Twitter

In the viral tweet as well, one social media user named Farah Amir also shared a photo showing a netizen who questioned about the SOPs to one of the guests at the runway show on Instagram. In response to that, the anonymous invitee clarified that the photo taken during the event was “edited by the organisers”.

Naturally, many weren’t happy with the circulating reports, and took to Twitterverse to vent. Some even urged for the local authorities to take action against those who have openly disobeyed the rules. Take a look at what they said:

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Source: Twitter

It’s understood that the event was also attended by several famous celebs and influencers.

Update (Friday, 26th March):

Hafiz Hamids, one of the founders of the fashion brand in question, Leeyanarahman, has came forth to apologise over the recent issue. In a lengthy statement uploaded on his Instagram, the father-of-one explained that all the things he mentioned in the viral clip didn’t reflect what exactly happened during the event.

Read it here:

Source: IG via Gempak

Source: Gempak.

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Filed Under CMCOConditional Movement Control OrderMovement Control Malaysia
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