Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home Fashion/ Beauty

(UPDATED) Local Fashion Brand Under Fire For Flouting CMCO SOPs During Fashion Show

by Syahrul
March 25, 2021
10
SHARES
Share on FacebookShare on Whatsapp

A couple of a local fashion brand founders found themselves in hot water this week after people discovered that they had allegedly flouted the conditional movement control order (CMCO) SOPs during a fashion show for their latest Raya 2021 collection a few days ago.

The news became a hot topic of conversation after a netizen, known as @@jeppppppppppp_ took to Twitter to call the fashion label out. “Most of these people who attended this fashion show are not seen with their face masks on. Are you immune to the virus, sis?” the social media user questioned.

Source: Twitter

In the photo that has gone viral online, some of the guests in attendance were also photographed without their face masks on. On top of that, most of them were seated too closely with each other. At the time of writing (Thursday, 25th March), the Twitter user’s post has gained up to 9k retweets on social media!

Soon after that, many netizens began unravelling more shocking revelations regarding the incident. As dished by Twitter user @ain_nasar, even the founders of the local brand admitted (albeit sarcastically) that the event was conducted without complying to the SOPs! The guy quipped, “If y’all got compounded, feel free to claim the money from her,” to which the woman in the clip responded, “So, we can call it the ‘Glorious Raya Cluster’.”

Source: Twitter

In the viral tweet as well, one social media user named Farah Amir also shared a photo showing a netizen who questioned about the SOPs to one of the guests at the runway show on Instagram. In response to that, the anonymous invitee clarified that the photo taken during the event was “edited by the organisers”.

Naturally, many weren’t happy with the circulating reports, and took to Twitterverse to vent. Some even urged for the local authorities to take action against those who have openly disobeyed the rules. Take a look at what they said:

Source: Twitter

It’s understood that the event was also attended by several famous celebs and influencers.

Update (Friday, 26th March):

Hafiz Hamids, one of the founders of the fashion brand in question, Leeyanarahman, has came forth to apologise over the recent issue. In a lengthy statement uploaded on his Instagram, the father-of-one explained that all the things he mentioned in the viral clip didn’t reflect what exactly happened during the event.

Read it here:

Source: IG via Gempak

Source: Gempak.

CMCOConditional Movement Control OrderMovement Control Malaysia
https://lomp.at/jrpv8
Share4SendTweet3Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

Sources: Facebook/SKINMADE, Facebook/LUMI Beauty, Instagram/visitpaloma
Fashion/ Beauty

From SKINMADE To PALOMA: 10 Malaysian Skincare Brands To Add To Your Routine

by Melissa
December 14, 2025

Over the past few years, homegrown skincare brands have been making waves with innovative formulations, scientific research, and philosophies rooted...

Read moreDetails
SOURCE: VICTORIA'S SECRET
Fashion/ Beauty

Victoria’s Secret Pink Announces Collab With TWICE After Viral Fashion Show Looks

by Adleena
January 8, 2026

TWICE’s (트와이스) performance at the 2025 Victoria’s Secret Fashion Show was already making waves from the get-go. However, nothing could...

Read moreDetails
Source: Facebook/ZUSCoffeeMY, Twitter/NewsBFM
News

“We Stand With Our Zurista”: ZUS Coffee Addresses Viral Incident With Rude Customer

by Afiq Amin
November 11, 2025

Only those who have worked in retail or the food and beverage (F&B) industry truly understand the stress and exhaustion...

Read moreDetails
Source: Unsplash/Fleur Kaan
Fashion/ Beauty

5 Skincare Tips To Help You Deal With Malaysia’s Heat & Humidity

by Hanan Khair
November 21, 2025

Humidity, or the quantity of moisture in the air – especially here in Malaysia’s tropical climate, can have an impact...

Read moreDetails
Lifestyle

Devialet Phantom Ultimate Lands In KL & Turns Music Into Pure Emotion

by Dean Zaini
October 2, 2025

Devialet, the French audio powerhouse known for pushing the limits of sound, has finally brought its latest creation—the Phantom Ultimate—to...

Read moreDetails


TOP STORIES TODAY

  1. 1

    (Video) Oops! Chinese Influencer 倪闻悦 Accidentally Flashes Her Boobs During Handstand

  2. 2

    Christy Chung Apologises After Daughter Cayla Faced Backlash For Bathroom Selfie

  3. 3

    “Spider-Man: Brand New Day” Trailer Breakdown: 10 Massive Reveals from The Punisher to Organic Webs

  4. 4

    View Chin Breaks Silence On Scandal; Claims Wife Cheated & They Are Divorced

  5. 5

    Disney’s “The Lion King” Live In Concert Is Happening In KL This June

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?

Contact us: newsdesk@hype.my

NETWORK

  • Lowyat.NET
  • Murai
  • Hangat
  • Lipstiq
  • Wanista
  • Varnam
  • Moviedash
  • Autofreaks
  • Fourthofficial

ABOUT

  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2026 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2026 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2026 Vijandren Ramadass. All Rights Reserved.