Uniqlo is changing its standard mall look as the megastore is now reported to be creating a roadside outlet. The up and coming roadside store will be located at Damansara Avenue, Bandar Sri Damansara, and is scheduled to open in December.
The new addition is a community-based store surrounded by nearby townships, schools and office buildings. This roadside space is designed to accommodate some of the essential necessities in the surrounding community areas.
According to Malay Mail, Uniqlo Malaysia and Singapore chief executive officer, Yuki Yamada, stated that the new roadside store marks their continuous expansion in the Malaysian market. He also hoped that this new approach would complement their existing network of mall-based outlets.
“Our new store is carefully designed to ensure enough space and accessibility for all, including families with children, elderly people and people with disability, and will feature its own car park for our customers,” explained Yamada.
The chief executive officer also added that the new roadside store aims to increase the level of convenience within residential communities. “Essentially, the new Uniqlo roadside store will serve as a close-to-home store for customers in Bandar Sri Damansara and surrounding townships, giving locals the chance to enjoy a quick and convenient trip to the store.”
The launch of this new store format coincides with Uniqlo’s 10th anniversary in Malaysia, making it the fifth country outside Japan to have a roadside concept store.
The fast fashion brand’s first roadside store opened in Japan in 1985, while other countries such as South Korea, Taiwan, Thailand and the Philippines also successfully launched this concept later on.
Source: Malay Mail.