Golden Screen Cinemas (GSC) continues to raise awareness for Autism Spectrum Disorder (ASD) through ongoing efforts in using its platforms as a voice for good.
With its latest campaign called “We Are All Special”, GSC has launched the campaign with the screening of “The Specials”, a French movie centred around autism, directed by Olivier Nakache and Eric Toledano.
Based on a true story, the movie follows Bruno and Malik, who run organisations to shelter severely autistic children and train troubled teenagers respectively. It gives movie-goers a peek into the lives of these special individuals and the connections they form together.
Through the campaign, GSC will take the opportunity to donate RM1 from every ticket sold to selected autism charities and organisations. Originally planned for a release in April as part of World Autism Awareness Month, the film opens on 24th September across 23 GSC cinemas nationwide including Aurum Theatre.
“As the leading cinema exhibitor in Malaysia, we have a responsibility to use our influence for good. More than just raising awareness for ASD, it is important that we be kind and help society understand the challenges experienced by those living with autism. With this campaign, we hope to provide the community the support that it needs,” said Shirley Low, Chief Marketing Officer, GSC.
Following through with the campaign, GSC will also be setting up a charity bazaar on 27th September and 4th October from 11am to 6pm. The bazaar will mainly sell merchandise and products made by autistic children and young adults.
Furthermore, the public can explore an exhibition of artwork by autistic Malaysian artists at Aurum Theatre, The Gardens Mall, which will be available from 24th September to 7th October. It will showcase the works of artists such as Wan Jamila, Amira Daniea, Luqman Hakin, and Yuri Azzari.
For years, GSC has supported autism awareness through movie screenings such as Redha (2016) and The Wayang Kids (2018). The screening of “The Specials” is exclusively available at GSC cinemas and is priced at only RM15 per ticket.
Let’s #BreakTheStigma together ;)