Someone once said, “Music is the universal language of mankind“. Despite the Covid-19 outbreak happening globally, Universal Music Group has decided to hold its inaugural virtual edition!
The music label is set to bring Alexander 23, the sole creative force behind the hit single “IDK You Yet”, rising chill-pop sweetheart Gracie Abrams and singer-songwriter Trevor Daniel to you – wherever you are.
The details to Music is Universal 2020 live showcase are as follows:
- Date: 5th September 2020 (Saturday)
- Time: 12pm – 1pm
- Entry: By invite only
Thanks to our friends from Universal Music Malaysia, we’re offering 10 lucky music-lovers from Hype to join in the special virtual showcase. All three of the aforementioned artists will be performing some of their latest singles to fans via Zoom. Get to know them a little better here:
1. Alexander 23
Chicago native, Alexander Glantz is the multi-talented feat behind Alexander 23: he writes, records, and produces everything in his self-built Los Angeles studio. Making music since the age of 12, Alexander spent his teenage years refining his craft playing in bands. Today, the multi- instrumentalist infuses his indie-pop sound with effortless falsettos, intimate guitar plucks, and up-tempo drums to create something entirely his own.
In March 2019, he made his debut with Dirty AF1s, which premiered as Apple Music’s Bop of the Week and landed on Spotify’s highly-coveted New Music Friday playlist. Later that fall he shared his critically acclaimed debut EP, “I’m Sorry I Love You”, which earned recognition from Billboard, Ones To Watch, Paper, and more. The rising artist spent the rest of 2019 on tour with Alec Benjamin, Omar Apollo, and mxmtoon, and also made his Lollapalooza debut. Additionally, he teamed up with Selena Gomez to remix her hit, “Rare”. In April of 2020, Alexander released his viral ballad “IDK You Yet” which is a song he wrote “about feelings that are hard to feel”.
2. Gracie Abrams
Emerging songwriter Gracie Abrams shared her highly awaited debut project, “minor” on 14th July 2020. A stunning showcase for her nuanced lyricism and mesmerising vocals, the 7-song project features Abrams’s acclaimed singles “21”, “I miss you, I’m sorry”, and “Long Sleeves”.
Named an artist to watch by Pigeons & Planes, Fader and iD — and crowned one of seven breakout female musicians by Vogue UK — Abrams considers herself a songwriter, first and foremost. After writing her first song at the age of eight, she went on to earn a devoted following on the strength of her indelibly personal lyrics and magnetic vocal delivery. Last fall, Abrams made her official debut with “Mean It” — an intensely vulnerable piece hailed by Ones To Watch as “pure, sentimental, and undeniably beautiful.”
3. Trevor Daniel
An outsider might perceive Trevor Daniel’s rise as an overnight catapult of stratospheric proportions, but the Houston, TX singer has been quietly carving a career in music since his teens. From learning to produce beats in his bedroom to attracting hit-making heavyweights with his artful bridge of electro-R&B and balladic pop, Daniel created his own wave to ride to the top.
When Hurricane Harvey devastated the city, then 22-year-old Daniel was forced to evacuate his family home with just music equipment in tow — returning later to find the house flooded in chest-deep water. Within a week of the calamity, he had quit his day job at a men’s suits store, newly determined to pursue music full-time.
Here’s how to win:
- Like Hype Malaysia’s Facebook, follow us on Instagram @hypemy and Twitter @HypeMY.
- Share this post on your Facebook and Twitter with the hashtags #MIU2020 #MusicIsUniversal2020.
- Complete this caption: “I want to attend the showcase because … ” (no word limit).
- Make sure that your post is set to public.
- Private Message us the link to your post on Facebook after you’re done. Include your Twitter and Instagram handles for us to verify.
- Winners will be contacted privately via Facebook by 3rd September 2020.
- Hype.my’s decision is final. Further correspondence will not be entertained.
- Here is a step-by-step guide to help you from getting disqualified.