Hari Raya Aidilfitri is a joyous celebration that is meant to be celebrated with our loved ones, especially our family.
So during this season, you will see a lot of Raya ads with strong family theme, including a certain Raya short film by indie director Ikram Daud.
Titled “Kuih Bangkit”, the 9-minute short film features only 3 main actors; Akmal Ahmad, Farah Ahmad, and Hairi Safwan.
Dubbed as “the scariest Raya ad of all time”, the story features a unique plot and highlights the importance of coming back home to your kampung during Raya to visit your family.
While many complimented the short for its style, bold direction and distinctive way of conveying certain messages, some people criticised it for being too gloomy and depressing, saying that it brings a bad image to Islam and Raya Aidilfitri.
Furthermore, people also complained that the film may scare off younger audience and it can set a bad example to them.
So basically, not everyone can accept the Raya ad as they deemed that it is unsuitable for Hari Raya, which is supposed to be a joyous celebration for the Muslim community.
Nevertheless, we think that “Kuih Bangkit” is a unique approach to covey important moral values on Hari Raya. We certainly hope to see the director coming up with more works in the future!