In this day and age, Malaysian consumers are usually in favour of going cashless. So imagine our delightful surprise when Watsons announced they were offering this hassle-free option.

As the world’s largest international health and beauty retailer, as well as over 450 outlets across Malaysia, Watsons has partnered up with Boost (Malaysia’s homegrown e-wallet) to offer the convenience of a cashless shopping experience.

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Hey Boosties, we're proud to announce our collaboration with Watsons, the largest health and beauty retailer in Malaysia and Asia to give you a rewarding Boost! Launching this collaboration, Mohd Khairil Abdullah, CEO of Axiata Digital Services, together with Watsons Malaysia MD, Caryn Loh, was proud to share their thoughts on this fruitful partnership at Watsons Pavilion, KL. . Kicking off this collaboration, Boost and Watsons will be giving customers 8X Watsons Points whenever customers #PaywithBoost starting 15 Jan – 4 Mar 2019. So be sure to Boost your shopping spree this CNY and beyond to earn more points while getting instant Shake Rewards! . #BoostxWatsons #WatsonsMalaysia #MyBoostApp #DoTheBoost #GoCashless #eWallet #BoostIt

A post shared by Boost eWallet (@myboostapp) on

Since Chinese New Year is just around the corner, customers who shop with Boost at any Watsons outlet and online store will be rewarded extra 8 times Watsons loyalty points. This is in addition to Boost’s signature Shake cashback feature that rewards customers when purchases are made with their e-wallet.

Launched in January 2017, Boost has since gained 3.5 million users on its app. For those unfamiliar with the homegrown e-wallet, you’re probably wondering what’s so special right? Besides being platform for prepaid users to top up their mobile credit, here are other key features you’ll get to enjoy:

  • Cashback
  • Paying utility bills (Telekom Malaysia, Astro, Syabas)
  • Paying for on-street parking in KL and Kota Bahru
  • Book and buy public transport rides (KLIA Ekspress, KTM intercity, EzCab, CatchThatBus, Firefly)
  • Rewards from “Shake” feature
  • Food delivery via DeliveryEat
  • Buy digital vouchers from online merchants, F&B outlets, entertainment, plus health & beauty
  • Split bills with “Go Dutch” feature
  • Cashless donations to organisations
Source: Facebook

For more info, check out the website at

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