Malaysian fashion entrepreneur Neelofa has officially signed with London modelling agency Established and is ready to bring her modest Muslim fashion to the region next year.

As announced on her Instagram, the Naelofar Hijab founder has officially joined the family of Established Models, and she is excited about it!


When Hype Malaysia met her a few months ago, Neelofa revealed that apart from Established, she will also sign with another modelling agency in Paris.

Established is also pleased to have Neelofa on board, calling her the “Kim Kardashian of Southeast Asia.”

“Neelofa has worldwide appeal and is looking to expand her achievements on a global scale,” Established wrote on its website.

Established has over 50 years experience working for leading international agencies. The brand has worked with top brands including Burberry, Versace, Tom Ford, Top Shop, Top Man, H&M, Diesel, Saint Laurent and more.

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