What happens when you combine Celine Dion and fashion brand Nununu? Well, you get Celinununu.

Celinununu was launched slightly over a week ago. It’s a collection of gender-neutral clothing line that aims to “liberate babies and children from the traditional roles of boy/girl”. The intention is to encourage young kids to come into their own from a tender age.

The message I’m trying to get across is you raise your children the way you want to raise your children. You have to decide what’s right for them. We’re just proposing another way to take away the stereotype,” Dion told CNN.

While the concept makes sense to many, others aren’t quite thrill – accusing Celinununu of being “occultic”. “Satanic”, “demonic”, “ugly” are just some of the words that have been used to describe the brand. Confused by the backlash? Watch the video advertisement below and see if it deserves the negative feedback.

In the visual, we see the music icon breaking into a hospital to check out the maternity ward. Male and female newborns are divided into blue and pink sides of the room. She proceeds to blow black and silver sparkles all around the room. As a result, the babies’ colour-coded attires are transformed into new black-and-white garb.

According to the “Celinununu” website, the new line offers combinations of black, white, grey, and yellow. The designs are mostly made up of basic shapes, individual letters, or the alphabet. Having said that, skulls and the phrase “New Order” are also recurring patterns. Some have pointed out a conspiracy theory about the “New Order” print being a reference to the “New World Order” agenda.

Monsignor John Esseff, who works as a priest and an exorcist said, “I’m convinced that the way this gender thing has spread is demonic. It’s false. I don’t even know how many genders there’s supposed to be now, but there are only 2 that God made.”


He added, “The devil is going after children by confusing gender. When a child is born, what is the first thing we say about that child? It’s a boy, or it’s a girl. That is the most natural thing in the world to say. But to say that there is no difference is satanic.”

Source: YouTube

National Catholic Register author Patti Armstrong also vented in her article about Celinununu. “If this were just another story of a celebrity engaged in the occult, I would not have given it my attention. But since children are involved, I am hoping that others will join me to pray for those poor children who have become pawns of evil and for the adults who are so ignorant,” wrote Armstrong.

Aside from the clothing being hideously ugly, occult themes on children is disturbing. The babies and children look sullen. Who would pay $77 for a baby blanket with skulls or $161 for a jacket that looks like a trash bag. And who wants a baby playsuit with skulls?” she added.

Source: YouTube

We’re quite baffled by the backlash ourselves. To quote commentator Barry Duke, “all this hysteria over a humorous little video”? What do y’all think?

Sources: Patheos, Asia One.

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