Malaysian actress Mira Filzah has been chosen by the Taiwan’s Tourism Bureau to be the nation’s tourism ambassador to Malaysia and Brunei.
This marks the 1st time that a tourism ambassador was chosen to represent Taiwan in the two Southeast Asian countries which have large Muslim population.
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The 25-year-old celebrity has also been invited to star in a promotional video which aims to boost Taiwan’s tourism to Muslim countries.
Filzah who has more than 3 million followers on Instagram, brought along 3 Malaysian social media stars specialising in fashion and cosmetics to shoot the promotional film, “Salam Taiwan – Taiwan Welcomes You (台灣歡迎您)”.
The three social media stars include Yasamin Redzuan, Sharifah Rose and Aisha Liyana, and together with Mira Filzah, the four personalities visiting several famous tourist attractions in Taiwan such as Taipei 101, Yangmingshan National Park, Taipei’s Ximending, Shihlin Night Market, theme parks, tourist farms, and also Halal-certified restaurants.
The Tourism Bureau said it will premier the promotional video in Malaysia at the end of August, and the video will be broadcast as an ad on TV, in movie theaters, on outdoor electronic boards, and on the Internet in Malaysia and Brunei.
Last year, Malaysia was Taiwan’s 6th-largest source of international tourists and the largest among the ASEAN countries.
According to the 2018 Global Muslim Travel Index (GMTI) report, Taiwan now ranks 5th on the list of Muslim-friendly non-Organization of Islamic Cooperation (OIC) tourist destinations, making it the 1st time for the country to break into top five.