Swiss watchmaker Hublot represents class and elegance amongst many other things, and the brand always strives to be first, different, and unique. 

Therefore, who better to represent the brand than Malaysia’s legendary rapper, Joe Flizzow, who is also one of Asia’s leading hip-hop stars.

Joe Flizzow’s straightforward and outgoing personality, coupled with his passion for watches and his unrelenting attitude to be the best in the music industry all match perfectly well with Hublot’s values.


The Malaysian rapper, songwriter, and producer played a substantial role in shaping the hip-hop scene in Malaysia with his works. Already an influential figure, he became a household name with the release of ‘Havoc’ in 2013.

As Hublot’s friend of the brand, Flizzow will be joining the ranks of other international stars like Turkish actor Kerem Bürsin, Lebanese singer Ragheb Alama, American football player Eli Manning, and the Romania’s number 1 tennis player Simona Halep. 

“Hublot is a brand that I carry in my heart. I am proud to represent our unique shared values to the world,” Flizzow told the press at the launch party. 

“Last October I had the pleasure to develop a friendship with the Hublot team during “The Art of Fusion” event in KL where I performed for the guests. It is truly an honour to be invited to join the Hublot family with such an impressive roster of acting and sporting greats, and I am looking forward to this new role,” he added. 

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