Etude House, Korea’s #1 makeup brand targeting young beauty seekers, will be opening its first flagship store with a brand new concept at the Sunway Pyramid Shopping Mall in Malaysia.

The new flagship store spans 2,455 sqft and will house more than 1,000 product lines ranging from cosmetics, skincare, body care, perfume, hair care, nail colours, and more.


The brightly-lit store furnished with sweet colour-themed and trendy mood interior brings the brand’s culture of Makeup Play to the next level with fun, interactive, and engaging features. The aim is to provide customers with an enjoyable experience to discover their own unique beauty with Etude House.

Special features at the flagship store include the “Find Your Look” section that presents the “Etude House Signature 9 Looks” with distinctive product highlights and 9 how-to video tutorials where customers can watch, learn and discover the looks and products that best suit them. Customers can also immerse themselves at the beauty interactive zone to select their ideal cushion compacts. A dedicated makeup studio provides customers with access to professional makeup services.

Source: Daily Vanity

Unfortunately, although it was previously announced that f(x) member Krystal Jung (크리스탈 정) will be attending the grand opening of Etude House Sunway Pyramid on 18th August 2017, the company’s PR arm has reached out to us to reconfirm the news. “Krystal Jung, Etude House’s Ambassador will not be presented at the Grand Opening of the first flagship store in Malaysia. There is no information or confirmation to date on her future visit to Malaysia for Etude House,” the PR representative wrote in an e-mail.

The first Etude House flagship store is slated to open with a grand launch at 10am, 18th August 2017 at Lot G1.76 & G1.77, Ground Floor, Sunway Pyramid Shopping Mall.

Featured image: Daily Vanity.

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