Apple is trying to dive into the world of original TV content and we’re not sure if that’s a good thing.

The tech giant released the trailer for one of its first reality shows, titled “Planet of the Apps”, on Monday evening at Recode’s Code Media conference.

Source: Refinery 29
Source: Refinery 29

Basically, the show is sort of like “The Voice” for app developers. Young and innovative developers will pitch their ideas to celebrity mentors/advisors for a chance to win USD10 million in funding from Lightspeed Venture Partners as well as premium placement in the App Store.


The star-studded celebrity mentors include Jessica Alba, founder of The Honest Company; Gwyneth Paltrow, founder of Goop;, founder of; and Gary Vaynerchuk, founder of VaynerMedia.

Source: Tech Crunch
Source: Tech Crunch

“It will premiere and be an exclusive on Apple Music. There are also no plans to run ads on the show, although viewers can expect to maybe see some Apple ads in there. After all, the show is basically a commercial for the App Store,” said Apple executive Eddy Cue.

In the trailer, app developers can be seen pitching their ideas on an escalator (a twist to the classic “elevator pitch”) and if the mentors like it, they’ll swipe “yes”; if not, they’ll swipe “no”. Yes, it reminds us of Tinder too.

Anyway, the trailer looks pretty bad. Watch it below and judge for yourself:

Besides “Planet of the Apps”, Apple’s other Apple Music-exclusive TV content is called “Carpool Karaoke: The Series”, a spin-off of “The Late Late Show With James Corden”, which will debut in April. Click here to watch the trailer.

What do you think about “Planet of the Apps”? Yay or nay? Let us know your thoughts in the comments box below!

Sources: Gizmodo, The Verge, Refinery 29 / Featured image: 9to5Mac.

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Estee Ang
Love new experiences and the colour purple. Did I also mention that I am obsessed with K-pop as much as I am with food?