JoJo has had quite a roller coaster ride in the past few months. She was able to celebrate the released of “III” – a series of singles (a.k.a. tringle) – after a long duration of legal battles with her former label. Sadly, she also experienced the death of her father, Joel Levesque.
Her last and final music video from her “tringle”, “Save My Soul”, was inspired by her late father who lost his life to addiction last November.
Set in the Joshua Tree desert in California, JoJo shared that the safe space allowed her to be vulnerable and emotionally naked, where “everyone who participated connected to the song and brought their truth to the table”.
Watch the music video below:
On her Instagram, JoJo shared, “We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It’s every day. All consuming.”
“I’m not mad at my dad. I love him and I’m sad. He is my greatest heartbreak. This song, which had always been personal to me, takes on an even deeper meaning now,” she continued.
JoJo concluded her statement with an encouraging piece of advice saying, “Losing my father at the end of last year and knowing the propensity for addiction of all kinds that runs deep in my blood from both sides makes it next-level important for me to LIVE – not just be alive, but THRIVE in his honor. I can do this. And so can you. If you’re struggling, believe the only way OUT is THROUGH. Keep going.”
The emotional music video was directed by Robin Williams’ daughter, Zelda Williams, who is also a longtime friend of JoJo.
Sources: Billboard, Pop Crush.
