B2ST’s contract renewal with Cube Entertainment has been the talk of the town.
After supposedly ending their contract with the company, the idol group has been looking at the possibility of forming their own label. However, recent reports seem to suggest that B2ST might not be able to keep their group name if they go ahead with their plan of leaving Cube.
In trying to unearth more information, fans found out that the name B2ST is registered as a trademark by Cube. As explained by allkpop, “the legal authority and rights to B2ST as a registered commodity in the areas of music albums, advertisements, and artiste performances, belong to Cube Entertainment until 25th January, 23rd February, and 1st April 2026, respectively”.
This means that after leaving the company, the idol group will face a lawsuit if they insist on proceeding with the name. They will only be able to promote with their debut name 10 years later in 2026.
The company has also released a statement via a representative, saying:
“We haven’t received feedback from the B2ST members yet. Of course, we want B2ST to stay. We are still waiting for their answer. We have the rights to their name. If B2ST signs with another label, then they might not be able to use the name B2ST for the next 10 years.”
In October, BEAST was reported to have left Cube as all of the members did not renew their contracts. However, the company has taken on a defensive stance and continues to deny reports that BEAST is forming their independent label. They are also looking at the possibility of the group renewing their contract with them.
While BEAST has kept mum over the issue, it did not stop rumours from circulating. Last week, it was speculated that the 7-year-old idol group met up with a former JYP Pictures producer to start up an agency and to begin their independent promotions.