“Waiting for cookies.”
Apple ads have featured a slew of celebrities in the recent months, including the likes of Bill Hader, Jamie Foxx, Jon Favreau, and Stephen Curry. The tech giant has been busy promoting the hands-free capabilities of Siri lately.
According to MacRumors, on the iPhone 6s and iPhone 6s Plus, the A9 processor and M9 motion coprocessor allows Siri to continuously listen for the “Hey Siri” command without needing to be plugged into power. On older devices, “Hey Siri” is available, but only while an iOS device is charging.
Its latest ad, the iPhone 6S “Timer ad” engages another well-known A-list celebrity, Sesame Street’s Cookie Monster, to put hands-free “Hey Siri” feature to the test. The hilarious clip show Cookie Monster baking cookies and using Siri to set a timer. As he impatiently waits for the cookies to be done, he also uses his gravelly voice to command Siri to play a waiting playlist – Jim Croce’s “Time in a Bottle”.
And in true Cookie Monster nature, he then proceeds to kill time by switching the oven lights off and on, eating some flour, reading, pacing around the kitchen, gobbling up a wooden spoon, and basically doing everything that he can to contain his impatience. In the end, Siri reveals less than a minute has passed.