Shila Amzah (real name Nur Shahila Amir Amzah) has an impressive resume to her name. She is a singer-songwriter, actress, composer, record producer, and now, Tourism Ambassador.
The announcement took place at a ceremony in Beijing where Dato’ Seri Mohamed Nazri Abdul Aziz, Minister of Tourism and Culture, presented Shila with the official appointment letter. Mohamed Nazri said that the collaboration with Shila will be favourable to the tourism sector.
“Ms. Shila Amzah is a popular and well-respected figure in the Chinese world music industry. We are very proud of her talents and her achievements here. Through her songs and stage performances, she has won the hearts of the Chinese. The appointment of Shila Amzah as our Tourism Ambassador is a natural step towards strengthening the tourism and cultural ties between our two nations,” said Mohamed Nazri.
“I am confident that her role as Tourism Ambassador will further enhance Malaysia’s tourism brand in China and bring great value and meaning to our promotional efforts. I trust that the experience will also be a personally fulfilling and rewarding one for her,” added the Tourism and Culture Minister.
Mohamed Nazri also shared that Shila’s ability to sing and communicate in Chinese was the main reason she was chosen out of a pool of Malaysian personalities. The singer took to Instagram to share her excitement on her new role as ambassador after the announcement was made.
The Malaysian national treasure first rose to fame in China, Hong Kong, and Taiwan when she won the Chinese reality singing competition, “Asian Wave”. She also took part and made it all the way to the end in “I Am a Singer Season 2”, a popular talent show in China that draws in 500 million viewership every week.
To date, Shila is the only Malay artiste with the highest number of Mandarin single sales in Hong Kong, China, and Taiwan. She is also the first Malay singer to enjoy success in Chinese-speaking countries.