Demi Lovato was once “Cool For The Summer” and super “Confident”, but this time around she’s feeling “Stone Cold”.
After serving us with a pair of uptempo bangers as her first 2 singles from her 5th studio album, Lovato is going in for the emotional kill. Calling it “my favorite song on the album and the most emotional video I’ve ever shot“, her latest single “Stone Cold” finally gets a visual treatment.
The soulful power ballad is charged with intense emotions where Lovato sings about watching a former flame finding love in someone new. “God knows I tried to feel/ Happy for you/ Know that I am, even if I/ Can’t understand, I’ll take the pain,” she sings on the chorus.
Directed by Patrick Ecclesine, the music video for “Stone Cold” takes us to 2 locations: a bathtub, where the distraught singer is submerged under the water (flashbacks of Britney Spears’ “Everytime” anyone?) and a beautiful, snowy mountain scene in Park City, Utah.
The clip begins with Lovato, who is fully clothed and soaking wet, in a bathtub belting out emotional lyrics about a lost love while fighting back tears. After the first chorus, we see her trekking up a snow-covered peak in a light grey coat with fur lining and a scarf. There, she belts out to the freezing vastness surrounding her.
Kudos to the singer for taking a stripped down approach for “Stone Cold”. The imagery is simple yet touching. Whether it’s Lovato crying in the bathtub or when she’s braving the elements, her powerhouse pipes remains at the forefront. The song is easily one of her most impressive vocal deliveries to date.
The video debut comes less than a week after Lovato appeared on Jimmy Fallon’s “Wheel of Musical Impressions” where she brought the house down with her different impersonations of other celebrities singing children’s nursery rhymes.
Watch the emotional music video for “Stone Cold” below: